An SEO Specialist is charged with understanding the various algorithms of the search engines and to design and or modify web pages based on the ever-changing standards of Google, Yahoo, MSN and many other major search engines. We do this so that our clients can feel confident that users will find them on the first page of any given search result. The biggest challenge in being an SEO Specialist is competiting against each other for the best positioning on the Internet. Everyone wants to be number one, so it's actually a good thing that search engines are now weighing in additional criteria outside of just quality content. Imagine what would happen if every company had an SEO expert and every page was optimized exactly the same, following the most current standard for search engine optimization.