What's included

• Research and Discovery

  I begin the design process by conducting thorough research and discovery to gain a deep understanding of your target audience, competitors, and industry trends. This includes user interviews, competitor analysis, and user journey mapping. Deliverables: User personas, user journey maps, competitive analysis report.

• Information Architecture

  Based on the insights gathered, I create a clear and logical information architecture for your digital product. This involves defining the site or app structure, navigation, and content organization to enhance usability and findability. Deliverables: Sitemap, navigation flowcharts, content hierarchy.

• Wireframing and Prototyping

  I create wireframes and interactive prototypes that demonstrate the layout, functionality, and user flow of your digital product. These low-fidelity designs serve as a blueprint for the final UI design and allow for early user testing and feedback. Deliverables: Wireframes, interactive prototypes.

• Visual Design

  I will craft a visually appealing and cohesive interface design that reflects your brand identity while ensuring a delightful user experience. I focus on typography, color schemes, iconography, and imagery to create a compelling visual language. Deliverables: UI style guide, high-fidelity mockups.

• Design Handoff

  To facilitate the development process, I provide detailed design specifications and assets to you. This includes annotated UI designs, style guides, and assets in the required file formats. Deliverables: Design specifications, style guides, design assets.