What's included

• Discovery & Research

  Summary: I delve into your brand’s essence, market, and competitors to understand what makes you unique. This groundwork ensures your logo stands out in a crowded space. Deliverable: Brand research report and design brief outlining key insights.

• Concept Development

  Summary: I sketch and brainstorm initial logo concepts, focusing on creativity and relevance to your brand’s personality. You’ll see these ideas come to life in draft form. Deliverable: Up to 5 Initial logo concepts and sketches. These can include multiple ideas or one idea in multiple ways - ie. social circle, landscape / horizontal, etc.

• Design Refinement

  Summary: I refine the selected concept, tweaking colors, fonts, and elements to perfection. This phase involves close collaboration to ensure the design aligns with your feedback. Deliverable: Refined logo design drafts for review and feedback.

• Finalization

  Summary: I deliver the polished logo in various formats, ready for all your branding needs. You’ll receive files suitable for both print and digital use. Deliverable: Finalized logo in multiple formats and colorways. (SVG, PNG, JPEG).

• Brand Guidelines

  Summary: I provide a brief guide on how to use your new logo effectively, including color schemes and font recommendations, to maintain consistency across all platforms. Deliverable: Logo usage guidelines document. This is normally a PDF document, but I am open to creating workable guidelines in Figma or Canva.

• Ongoing Support

  Summary: I’m here for any future adjustments or additional design needs, ensuring your brand’s identity evolves seamlessly as your business grows. Deliverable: Access to support for logo adjustments and additional design requests.