What's included

• Mood Board

  A visual tool that helps define and communicate the overall look and feel of a brand. It includes images, color, typography, textures, and other design elements that capture the essence of your brand's personality and style.

• Brand Playbook

  Questionnaire, research and analysis that outlines your brand's values, mission, target audience, and key message to refine your brand strategy and ensure clarity in your brand positioning.

• Primary Logo

  Full business name primary logo delivered in your brand colors and in all file types (SVG, JPEG, PNG, EPS)

• Secondary Logo

  a variation of your primary logo. Created to fit in places where a larger full primary logo just won't fit.

• Initials/watermark/symbol

  Your logomark is an image or set of images or symbols which represents your brand. The mark generally doesn’t include the name of the company. This has the advantage of great creative range, and can generate a very strong visual identity for a company. Typically this is a stylized set of your brand's initial(s) or a graphic symbol/ element

• Color Pallete

  Suggested color palette curated for you and your brand, based on the psychology of color & your creative direction. 3 revisions allowed

• Typography Suite

  Fonts chosen for use on social media and your website. Fonts specifically selected for headings, subheadings, paragraphs/text, and website buttons. Consistent visuals are crucial for great brands! Fonts selected based on your brand, visuals, and logo. Up to 3 revisions allowed.

• Brand Pattern

  A brand pattern is fantastic addition to your brand. It can be crafted and styled using your logo and initials alone or from any symbol or elements designed specifically for your brand.

• Instagram Highlight Cover

  6 highlight covers provided. If you want to add additional highlight covers, let me know & we can adjust as needed.

• Social Media Launch Template

  4 Pre-designed framework templates that help you plan and execute the launch of a new product, service, or campaign on social media platforms.

• Digital Assets

  Social media profile and cover image

• Brand Mockups

  Visual representations of how the brand elements will look in real-world applications.