Brand Identity Package

Mickaela Hogan

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About this service

Summary

I will be offering complete branding kits that include logos, color palettes, typography, and brand guidelines, ensuring a cohesive and professional brand identity. What sets me apart as a designer is my keen eye for aesthetics, mastery of typography, and ability to harmonize colors, creating visually stunning and impactful designs!

Process

Stage 1: Brand Strategy/Research

I will send you a comprehensive brand questionnaire. I will also ask you to create a Pinterest board filled with inspiration that best represents the mood and feel you want for your brand. This can include pins of art, color palettes, nature photography, logos, fonts, interior design, textures, etc.

Stage 2: Visual Identity/Design

Using the vision and mission work from the previous stage, I will create your mood board and overall creative direction based on the research and questionnaire. I will design your logos and graphics, presenting you with three different logo concepts, a suggested color palette, and a typography suite. These designs will be showcased in a beautiful presentation with various mockups specific to your industry. You will have three opportunities for revisions on the designs, color palette, and typography.

Stage 3: Deliverables Once you approve the final designs

I will complete your Brand Guidelines Book and provide all your logos and designs in both digital and print formats. By the end of this process, you will have a clear and purposeful brand identity, ready to make a significant impact in your industry.

What's included

Mood Board
A visual tool that helps define and communicate the overall look and feel of a brand. It includes images, color, typography, textures, and other design elements that capture the essence of your brand's personality and style.
Brand Playbook
Questionnaire, research and analysis that outlines your brand's values, mission, target audience, and key message to refine your brand strategy and ensure clarity in your brand positioning.
Primary Logo
Full business name primary logo delivered in your brand colors and in all file types (SVG, JPEG, PNG, EPS)
Secondary Logo
a variation of your primary logo. Created to fit in places where a larger full primary logo just won't fit.
Initials/watermark/symbol
Your logomark is an image or set of images or symbols which represents your brand. The mark generally doesn’t include the name of the company. This has the advantage of great creative range, and can generate a very strong visual identity for a company. Typically this is a stylized set of your brand's initial(s) or a graphic symbol/ element
Color Pallete
Suggested color palette curated for you and your brand, based on the psychology of color & your creative direction. 3 revisions allowed
Typography Suite
Fonts chosen for use on social media and your website. Fonts specifically selected for headings, subheadings, paragraphs/text, and website buttons. Consistent visuals are crucial for great brands! Fonts selected based on your brand, visuals, and logo. Up to 3 revisions allowed.
Brand Pattern
A brand pattern is fantastic addition to your brand. It can be crafted and styled using your logo and initials alone or from any symbol or elements designed specifically for your brand.
Instagram Highlight Cover
6 highlight covers provided. If you want to add additional highlight covers, let me know & we can adjust as needed.
Social Media Launch Template
4 Pre-designed framework templates that help you plan and execute the launch of a new product, service, or campaign on social media platforms.
Digital Assets
Social media profile and cover image
Brand Mockups
Visual representations of how the brand elements will look in real-world applications.