Email Marketing that Converts

Chantel Nicole

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About this service

Summary

My Process

My process begins with an in-depth understanding of your business. This involves understanding your business goals, the nature of your product or service, and the characteristics and needs of your target audience. After this initial assessment, I will design a tailored email marketing strategy to meet your specific needs. The implementation phase involves content creation, email list segmentation, setting up automations, and scheduling emails based on an established content calendar. Once the campaigns are live, I will monitor performance and make necessary adjustments, ensuring your email marketing remains dynamic and continues to deliver results.

How We'll Work Together

Working together, we will keep open lines of communication to ensure a transparent and collaborative relationship. Once we define your goals and understand your audience, I will take the lead in crafting an effective email marketing strategy. I will provide you with regular updates on the campaign's progress, and I am always available for discussions and brainstorming sessions to ensure we're on the same page. Regular feedback loops will be established, as your input is valuable in making the campaigns more successful.

What You Can Expect from Me

You can expect a commitment to excellence and results. I will deliver a comprehensive and customized email marketing strategy that aligns with your business objectives. I am dedicated to crafting engaging email content, ensuring clean and well-segmented email lists, setting up effective automations, and continuously optimizing your campaigns based on data-driven insights. With a strong focus on achieving high open rates, click-through rates, and conversions, my ultimate goal is to enhance your customer engagement and drive revenue growth through effective email marketing.

Data Analysis and Reporting

A key part of my service involves detailed data analysis and comprehensive reporting. Understanding how your email campaigns perform is crucial for continued improvement and growth. Therefore, I offer monthly reports which give a thorough breakdown of your campaign performance, including metrics like open rates, click-through rates, conversion rates, and the revenue generated from email. Each report is followed by actionable insights and recommendations for further optimization. Additionally, I offer weekly calls to discuss your campaign's performance, upcoming strategies, and to answer any questions you might have. These updates not only keep you informed but also allow us to maintain an agile approach, ready to adjust strategies as necessary.

What's included

Email Marketing Strategy
A comprehensive plan outlining the email marketing goals, target audience, content strategy, and key performance indicators (KPIs).
Content Calendar
A schedule that lays out the timeline for all email campaigns including promotional emails, newsletters, and triggered emails (like welcome or abandoned cart emails).
Subscriber List Management
Regular cleaning and segmentation of the email list to ensure optimal deliverability and relevance. This includes processes for handling unsubscribes and bounce-backs, and strategies for list growth.
Email Template Design
Customized email templates that align with the client's brand identity. These templates can be used for various types of emails, such as promotional emails, newsletters, and transactional emails.
Email Copywriting
Creative and compelling email content tailored to each segment of the email list. This could include headlines, body copy, calls-to-action, and subject lines.
A/B Testing Plan
A plan to test different elements of the emails (like subject lines, images, and CTAs) to optimize open rates, click-through rates, and conversions.
Automation Setup
Development and setup of email automation workflows based on user actions or specific timelines. This could include welcome series, re-engagement campaigns, or abandoned cart reminders.
Reporting and Analytics
Regular reports on the performance of the email campaigns, including metrics like open rates, click-through rates, conversion rates, and revenue generated from the email campaigns.
Optimization Plan
Based on the analytics and report insights, an ongoing plan for optimizing the email campaigns to continually improve performance.
Compliance
Assurance that all email campaigns comply with laws and regulations, such as the CAN-SPAM Act or GDPR.