Branding Design Kit

Courtney Campbell

(0)

Starting at

$

800

About this service

Summary

Enhance your brand's visual identity with my specialized branding design service. We create custom icons that perfectly encapsulate your brand's essence, making it instantly recognizable and memorable. My design process involves understanding your brand's values and aesthetics, ensuring that all elements are unique and cohesive with your overall brand identity.

Process

Branding Services Process Breakdown
Step 1: Discovery and Consultation
We will set up an initial consolation call to help me understand your brand’s vision and goals. We will discuss your brand's history, mission, target audience, and competitors. I will send over a discovery packet prior to our meeting to help your prepare for the meeting to gather in-depth insights about your brand. We will also review any existing brand materials and feedback on what works and what needs improvement.
Step 2: Research and Strategy
After our initial call, I will develop a strategic foundation for your brand identity. This will include a timeline breakdown of the entire project from start to finish.
Step 3: Concept Development
I will create initial design concepts that align with your brand strategy. This will include the creation of mood boards and style guides to visualize the brand’s look and feel. As well as initial design concepts for key brand elements, such as logos, color schemes, typography, and icons.
Step 4: Design and Refinement
We will hop on another call for me to collect detailed feedback. I will refine and finalize the brand elements based on this meeting.
Step 5: Brand Guidelines and Collateral
I will develop your brand guidelines document detailing the use of brand elements, tone of voice, and visual style.

What's included

  • Primary Logo

    Your main logo is the face of your brand. It encapsulates your identity, values, and essence. Whether it’s sleek and modern or classic and timeless, your primary logo sets the tone.

  • Secondary Logo

    An alternate version of your logo, the secondary logo provides flexibility. It might be simplified, stacked, or adapted for specific use cases. Consistency across variations ensures brand recognition.

  • Submark Logo

    The submark is a compact icon derived from your main logo. It’s perfect for social media profiles, app icons, or watermarking. Keep it simple yet impactful.

  • Color Palette

    Colors evoke emotions and convey messages. Define your brand’s color palette using Pantone, HEX, RGB, and CMYK codes.

  • Brand Patterns

    A brand pattern is a repeatable design solution that can be applied across multiple touch-points. It’s a visual element that reinforces the core aspects of your brand identity, making it instantly recognizable and memorable. This service includes 2 brands patterns.

  • Brand Icons

    Brand icons are small, visually appealing symbols that represent a brand's identity, values, and services. These icons are an essential component of a brand's visual language, often used in digital and print materials to create a cohesive and recognizable look. They can be featured on websites, mobile apps, marketing collateral, social media, and packaging. This service includes 3 brand icons.

  • Brand Font

    A brand font is a typeface specifically chosen to represent a brand’s visual identity across various mediums. It plays a crucial role in conveying the brand’s personality, values, and tone of voice, ensuring consistency and cohesiveness in all written communications. The right brand font helps establish a strong visual presence, making the brand more recognizable and memorable to its audience. This service includes 1 custom font.

  • Brand Guidelines

    A concise PDF that outlines essential rules for using your branding. It covers logo usage, color combinations, typography, and spacing. Consistency is key – these guidelines ensure a cohesive brand experience.

Duration

2 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Industries

Graphic Design
Product Design
Social Media

Work with me

More services

Packaging + Label Design

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