Marketing Strategy Rooted in Brand Psychology & BehaviourAreen Kelani
I specialise in creative strategy, combining brand psychology and innovative thinking to craft campaigns that resonate with your audience. By aligning messaging, visuals, and experiences with your brand’s goals, I deliver cohesive strategies that drive engagement, inspire action, and set you apart in the market.
What's included
Comprehensive Brand Strategy
• Brand identity guidelines (mission, vision, values).
• Target audience analysis and personas.
• Key brand messaging and tone of voice.
Creative Marketing Strategy
• A tailored, actionable marketing plan.
• Campaign concepts and themes.
• Content strategy (social media, email, blog, etc.).
Content Deliverables
• Scripts, captions, or ad copy tailored to the campaign.
• Blog posts, articles, or video concepts.
• Storyboards or wireframes for digital campaigns.
Analytics and KPIs
• Metrics dashboard to measure success.
• Recommendations for ongoing optimisation.
Creative Concept Development
• Mood boards and visual direction.
• Defined creative themes and campaign style guides.
Design Guidance
• Oversight of branding materials (logos, graphics, layouts).
• Feedback and revisions on design drafts.
• Finalised assets ready for print and digital use.
Video & Photography Direction
• Shot lists, storyboards, and visual planning.
• On-set creative guidance during shoots.
• Feedback on edits and final video outputs.
Brand Identity Consistency
• Ensuring all creative elements align with brand guidelines.
• Delivery of cohesive, professional aesthetics across platforms.
Starting at$600
Duration4 weeks
Tags
Facebook
Instagram
LinkedIn
Pinterest
Slack
Creative Director
Social Media Marketer
Social Media Strategist
Service provided by
Areen Kelani Zarqa, Jordan
Marketing Strategy Rooted in Brand Psychology & BehaviourAreen Kelani
Starting at$600
Duration4 weeks
Tags
Facebook
Instagram
LinkedIn
Pinterest
Slack
Creative Director
Social Media Marketer
Social Media Strategist
I specialise in creative strategy, combining brand psychology and innovative thinking to craft campaigns that resonate with your audience. By aligning messaging, visuals, and experiences with your brand’s goals, I deliver cohesive strategies that drive engagement, inspire action, and set you apart in the market.
What's included
Comprehensive Brand Strategy
• Brand identity guidelines (mission, vision, values).
• Target audience analysis and personas.
• Key brand messaging and tone of voice.
Creative Marketing Strategy
• A tailored, actionable marketing plan.
• Campaign concepts and themes.
• Content strategy (social media, email, blog, etc.).
Content Deliverables
• Scripts, captions, or ad copy tailored to the campaign.
• Blog posts, articles, or video concepts.
• Storyboards or wireframes for digital campaigns.
Analytics and KPIs
• Metrics dashboard to measure success.
• Recommendations for ongoing optimisation.
Creative Concept Development
• Mood boards and visual direction.
• Defined creative themes and campaign style guides.
Design Guidance
• Oversight of branding materials (logos, graphics, layouts).
• Feedback and revisions on design drafts.
• Finalised assets ready for print and digital use.
Video & Photography Direction
• Shot lists, storyboards, and visual planning.
• On-set creative guidance during shoots.
• Feedback on edits and final video outputs.
Brand Identity Consistency
• Ensuring all creative elements align with brand guidelines.
• Delivery of cohesive, professional aesthetics across platforms.
$600