In looking for these recipes, I’m usually looking for something very specific, and this is where SEO (Search Engine Optimization) comes in. When a blog post containing a recipe is written, it’s important that it’s optimized so the blog post shows to people who are looking for it. If I want a key lime pie recipe, having a post about how to roast a turkey show up isn’t only a waste of my time, but as a consumer it can leave a bad taste in my mouth.