Digital Marketing Manager (Strategies & Tactics)

Sean Singleton

(0)

Starting at

/hr

About this service

Summary

I will leverage learnings from 10+ years in digital marketing — from acquisition to retention — to help you succeed.

Here are a few companies I have worked with: Timbuk2, Gundry MD, Happy Mammoth, X-Chair, BB Dakota, and American Apparel

Process

Here is my proposed process:

1) Initial alignment call

2) I'll create/share a Notion workspace with you consisting on project details, resources, and timelines

3) Once we begin working together, I'll provide weekly updates (via Notion/email)

4) I'll be available to meet at least twice a week, and I'll save all meeting notes to our Notion

FAQs

Can you help us with something not specifically included in your services?
Most likely, yes.
Do we have to engage you for everything in this service?
No, not at all. The work included in this service is like a buffet — you can pick & choose what you like.
What type of industries have you worked with?
Primarily DTC e-commerce, though I have worked with digital-product and real estate businesses.

What's included

Marketing Channel Audit + Go-Forward Recommendations
I will audit your current marketing mix and recommend changes/optimizations based on your goals
Competitor Audit + Audience Analysis
I will provide you with a list of your top competitors and I will break-out the specific audiences you share with them, along with recommendations on how to best reach them
Marketing Tech Audit + Recommendations
I will compare your marketing tech stack against your competitors, and I'll recommend tools to help you stay ahead of the competition (and I will prioritize them based on their likelihood of a near-term impact on your business)
Strategic Implementation Plan + Supporting Tactics (with timeline)
I will provide a detailed strategy implementation plan — encompassing recommended channels, platforms and tactics — along with a timeline based on your needs & goals (I'll provide this within a shared Notion workspace)
Ongoing Optimizations & Communication
I will take action on your reporting to ensure the marketing is meeting (and ideally exceeding) your KPIs; and I'll provide weekly updates through email/Notion
Training + Support
I would love the opportunity to be able to train your team on all-things digital marketing

Example projects