What's included

• Research & Discovery

  We begin by diving deep into your brand’s core: values, mission, and market. Through structured prompts and active collaboration, we’ll gather key insights about your audience, competitors, and industry trends. This strategic groundwork ensures every visual and verbal element of your brand is built with intention and clarity.

• Brand Positioning & Strategy

  Using the insights gathered, we’ll define your brand’s unique positioning — including your mission, vision, tone of voice, and personality traits. We’ll also establish how your brand should speak to different audiences, setting a clear narrative that informs everything from copywriting to design. Deliverables include: Mission / Vision / Values Brand Personality Market & Audience Breakdown Key Messaging Angles

• Visual Direction (Moodboard)

  Next, we translate strategy into inspiration. I’ll create a moodboard that sets the creative tone — exploring color, typography, graphic styles, and imagery. This shared reference ensures we’re aligned on the brand’s look and feel before design begins.

• Identity Design Concepts

  You’ll receive 2 comprehensive brand identity concepts. Each concept includes: A distinct logo system Color palette and typography pairings Supporting graphic styles (e.g. iconography, layout hints) You’ll review these directions and provide feedback. Together, we’ll select the strongest direction to refine further.

• Finalization & Brand Asset Creation

  Once a concept is chosen, I’ll polish and finalize it. This includes adjusting logo details, color balance, typography styling, and prepping final assets for real-world use. 2 feedback rounds are included to ensure we arrive at a solution that’s both functional and beautiful. Deliverables include: Logo (primary, secondary, icon) Color palette + usage Typography system (headings, body, fallback) Supporting visuals (if included)

• Brand Guidelines

  To protect your brand’s integrity, you’ll receive a PDF brand guideline that covers: Logo usage (size, spacing, background rules) Color and typography rules Imagery and visual tone references Dos & don’ts for internal/external use This ensures consistent brand expression across teams, agencies, or platforms.

• Brand Activation & Rollout

  With your new brand identity in hand, we’ll support you in launching and activating your brand. From digital platforms to print materials and marketing campaigns, we’ll help you introduce your refreshed identity to the world—ensuring a memorable and impactful brand experience at every touchpoint.