Logo Design + Guidelines

Contact for pricing

About this service

Summary

Research & Discovery
Brand Analysis: I start by conducting in-depth research to understand your brand’s core values, target audience, market positioning, and competitors. This ensures the logo uniquely suits your brand identity and distinguishes you in the industry.
Competitor Analysis: I analyze your competitors’ logos to identify design trends and opportunities for differentiation, ensuring your logo stands out.
Mood Board Creation
Visual Inspiration: I create a mood board featuring color schemes, typography, imagery, and design styles that resonate with your brand’s vision. This helps set a clear creative direction and aligns the design with your aesthetic preferences.
Concept Development
Initial Sketches: Using the insights gathered, I develop several initial sketches and digital drafts, exploring various design directions to present you with creative options.
Your Review & Feedback
Concept Presentation: I share the logo concepts with detailed explanations of their rationale and how they align with your brand identity. Your feedback helps refine and perfect the selected concept.
Refinement & Finalization
Design Adjustments: Based on your feedback, I fine-tune the logo by adjusting colors, typography, and layout to deliver a polished, professional design.
Delivery
Final Files: You’ll receive the final logo in multiple formats (PNG, JPEG, SVG, PDF), along with a color palette and font recommendations. Additionally, I provide a logo usage guide to maintain a consistent visual identity across all platforms.

Process

Consultation: We’ll discuss your brand’s vision, goals, and target audience.
Concept Creation: I’ll craft initial logo concepts based on your preferences and brand identity.
Feedback & Refinement: Revisions are made based on your input until we achieve the perfect design.
Final Delivery: You’ll receive your logo in multiple formats (PNG, JPG, SVG, AI) along with a detailed brand guidelines document.

FAQs

  • What formats will I receive?

    You'll receive files in PNG, JPG, SVG, and AI formats, suitable for both print and digital use.

  • How many revisions do you offer?

    I offer up to 3 revisions to ensure you’re completely satisfied with the design.

  • Do you offer expedited delivery?

    Yes, expedited delivery options are available. Please message me for details

What's included

  • Main Logo Design & Variations

    I will craft a unique, custom-designed logo that captures the essence of your brand. This includes your primary logo as well as variations tailored for different uses, such as social media profiles, product packaging, or digital interfaces. Each version will be delivered in multiple formats to ensure your brand remains visually consistent and professional across all platforms. Whether it’s for a website, business card, or app icon, you’ll have the perfect logo for every application

  • Color Palette & Typography

    To complement your brand identity, I will provide a carefully selected color palette and typography guide that aligns with your message. You’ll receive detailed specifications for each color in Pantone, CMYK, RGB, and HEX formats to ensure consistency across print and digital mediums. Alongside this, I will recommend fonts that perfectly match your brand’s tone—whether for headlines, body text, or marketing materials—ensuring your visual identity stays cohesive and professional.

  • Brand Guidelines Document

    To maintain consistency in your brand’s visual identity, I will deliver a comprehensive brand guidelines document. This guide will outline how to correctly use your logo, color palette, and typography, including do’s and don’ts, spacing requirements, and real-world examples such as letterheads, business cards, and packaging. With these guidelines, you’ll have a clear roadmap to keeping your brand polished and recognizable across all platforms.


Skills and tools

Logo Designer

Adobe Illustrator

Adobe Photoshop