Brand Identity
Starting at
$
8,000
About this service
Summary
FAQs
How long does the process take?
Most brand identity projects take around 6 weeks, depending on communication and the level of strategy involved. I never rush this phase; your brand deserves a process that’s thoughtful, aligned, and intentional from start to finish.
What do I need to have ready before we begin?
You don’t need anything polished, just clarity around your business, your goals, and what’s currently not working with your brand. I’ll guide you through every step of the strategy phase, so we build from a deep, grounded foundation.
Is this package right for me if I’m new to branding?
Yes. This process is intentionally designed for founders who want a brand that feels aligned and elevated, without having to know everything beforehand. I lead you through clarity, strategy, and expression so your final identity is rooted in who you are - not guesswork.
Do I get multiple logo versions?
Yes, you’ll receive a complete, versatile logo suite (primary, secondary, alternates, and submarks). Your brand will be able to show up clearly and consistently anywhere, from your website to tiny digital spaces like favicons.
Do you offer revisions?
Yes, the package includes a refinement round where we perfect the details together. My goal is an identity that feels unmistakably you, so collaboration and alignment are built into the process.
What if I need more collateral (social graphics, PDFs, website, etc)?
I offer add-ons and full packages for web design and marketing collateral. If you want your brand applied across your ecosystem, we can absolutely extend your identity into those areas.
What makes your approach different from other designers?
I build brands from the inside out, blending soul-rich clarity with rigorous strategy before any visual work begins. Your identity isn’t templated or aesthetic-first; it’s aligned, expressive, and crafted with intention so it can flow through every corner of your business with clarity and confidence.
What's included
Brand Strategy & Creative Direction
The foundation that gives your brand clarity, confidence, and unmistakable direction. Before visuals, we build alignment. This phase uncovers the heart of your brand; your purpose, your positioning, your audience, and the emotional world you want your business to live in. Through guided strategy and creative direction, we map out the voice, tone, personality, and overarching aesthetic that will anchor everything that follows. This is where your brand gains definition. Intentional, grounded, and built to stand the test of time.
Complete Logo Suite
A flexible, future-ready identity system designed to work everywhere you show up. Your brand deserves more than one logo. You’ll receive a cohesive suite of marks crafted for clarity, versatility, and presence across all platforms, from large-scale print to the smallest digital spaces. This includes: • Primary Logo – your signature mark, designed to hold presence and authority. • Secondary Logo / Alternate Lockups – refined variations optimised for tight spaces and different layouts. • Submarks / Icon Marks – minimal, recognisable symbols ideal for favicons, watermarks, and social. Every mark is purposeful. Every version is built to keep your brand consistent, elevated, and unmistakably you.
Colour Palette & Typography System
Your brand’s emotional language expressed through intentional colour and type. Colour and typography carry meaning, mood, and memory. Your palette and type system are curated to support your positioning, resonate with your audience, and create a cohesive visual presence across every touchpoint. Expect a palette with depth and purpose, paired with typography that enhances your story - not just fonts and swatches, but a visual rhythm that feels aligned and elevated.
Brand Guidelines
A streamlined, in-depth guide for staying consistent, confident, and on-brand - everywhere. Once your identity is created, you’ll receive a clear, user-friendly style guide outlining how to apply everything with ease. No guesswork, no confusion, just clarity. Your Brand Style Guide includes: • Your brand DNA • How to use each logo variation & brand element • File formats and when to use them • Colour codes for print & digital • Typography hierarchy and pairing • Visual examples for consistent application Think of this as your brand’s instruction manual, designed to help you show up polished, professional, and powerful every time.
Duration
6 weeks
Skills and tools
Industries
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