First step, acquaint myself with the client's business. Explore the client's business and delve into it. Conduct extensive research on the industry and its various competitors. Brainstorm several ideas and make a decision about the artistic direction to take. Sketch out different concepts based on the strategy you have developed. Choose the best and bring them to life digitally through design. Finally, present concepts to the client and get their approval. At the end, I will create a brand guide book to deliver to them.

I make sure that the client is part of ALL the process work until the very end!