strategy practice, a project-based engagementMaia Anderson
a project-based engagement that ends with a strategy your team can actually run.
some things don't need someone embedded month after month. they need one concentrated stretch of strategic work, done properly, that hands off cleanly.
a launch. a rebrand. a campaign with a real date on it. a new venture with no presence yet. or an existing account that's been running on instinct and needs an actual foundation underneath it.
the strategy types this covers
launch strategy, for getting a new business or initiative off the ground in the first one to three months. activation strategy, built around a specific moment, a fundraiser, a product drop, an event. evergreen strategy, the baseline that runs when nothing special is happening. personal brand strategy, built around an individual rather than a company. most engagements end up being some combination, and we sort out which on the discovery call.
how it works
we start with discovery, because there's no universal formula and i'd rather ask than assume. then positioning and content pillars. then the strategy itself, shaped around whichever types above actually apply. then the toolkit, a repeatable calendar structure, cadence, and workflow that your social media manager or contractor can execute. then a handoff session so your team owns it.
six weeks to three months depending on scope. everything is delivered in Notion and it's yours permanently.
who this is for
creative, entertainment, media, and expressive-industry brands and founders with something specific to build toward, and someone in place to execute once the direction is clear.
not for: anyone who needs week-to-week strategic partnership with no end date, that's the retainer. and not for anyone looking for someone to run the accounts, which isn't something i offer.
scope and rate
starting at $3,500. scope moves quite a bit here depending on the number of channels, whether we're building from zero or reworking something that exists, and how many of the strategy types are in play. we land on a real number together after the discovery call.
one thing i'll say up front
organic social is a long-term investment. i'll build you something sustainable and honest, and i won't promise dramatic results in under a year, because setting that expectation just sets everyone up for disappointment.
FAQs
Starting at$3,500
Duration6 weeks
Tags
Notion
Content Strategist
Marketing Strategist
Social Media Manager
Social Media Marketer
Social Media Strategist
Go To Market Strategy
Service provided by
Maia Anderson proAtlanta, USA
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strategy practice, a project-based engagementMaia Anderson
Starting at$3,500
Duration6 weeks
Tags
Notion
Content Strategist
Marketing Strategist
Social Media Manager
Social Media Marketer
Social Media Strategist
Go To Market Strategy
a project-based engagement that ends with a strategy your team can actually run.
some things don't need someone embedded month after month. they need one concentrated stretch of strategic work, done properly, that hands off cleanly.
a launch. a rebrand. a campaign with a real date on it. a new venture with no presence yet. or an existing account that's been running on instinct and needs an actual foundation underneath it.
the strategy types this covers
launch strategy, for getting a new business or initiative off the ground in the first one to three months. activation strategy, built around a specific moment, a fundraiser, a product drop, an event. evergreen strategy, the baseline that runs when nothing special is happening. personal brand strategy, built around an individual rather than a company. most engagements end up being some combination, and we sort out which on the discovery call.
how it works
we start with discovery, because there's no universal formula and i'd rather ask than assume. then positioning and content pillars. then the strategy itself, shaped around whichever types above actually apply. then the toolkit, a repeatable calendar structure, cadence, and workflow that your social media manager or contractor can execute. then a handoff session so your team owns it.
six weeks to three months depending on scope. everything is delivered in Notion and it's yours permanently.
who this is for
creative, entertainment, media, and expressive-industry brands and founders with something specific to build toward, and someone in place to execute once the direction is clear.
not for: anyone who needs week-to-week strategic partnership with no end date, that's the retainer. and not for anyone looking for someone to run the accounts, which isn't something i offer.
scope and rate
starting at $3,500. scope moves quite a bit here depending on the number of channels, whether we're building from zero or reworking something that exists, and how many of the strategy types are in play. we land on a real number together after the discovery call.
one thing i'll say up front
organic social is a long-term investment. i'll build you something sustainable and honest, and i won't promise dramatic results in under a year, because setting that expectation just sets everyone up for disappointment.
FAQs
$3,500