a project-based engagement that ends with a strategy your team can actually run.

some things don't need someone embedded month after month. they need one concentrated stretch of strategic work, done properly, that hands off cleanly.

a launch. a rebrand. a campaign with a real date on it. a new venture with no presence yet. or an existing account that's been running on instinct and needs an actual foundation underneath it.

launch strategy, for getting a new business or initiative off the ground in the first one to three months.

activation strategy, built around a specific moment, a fundraiser, a product drop, an event or full-marketing campaign support.

evergreen strategy, the baseline that runs when nothing special is happening. personal brand strategy, built around an individual rather than a company.

most engagements end up being some combination, and we sort out which on the discovery call.

we start with discovery, because there's no universal formula and i'd rather ask than assume.

then positioning and content pillars.

then the strategy itself, shaped around whichever types above actually apply.

then the toolkit, a repeatable calendar structure, cadence, and workflow that your social media manager or contractor can execute.

then a handoff session so your team owns it.

six weeks to three months depending on scope. everything is delivered in Notion and it's yours permanently.

you just launched. you have a brand deck, a logo, and no social presence, and you don't know what to post on day one.

you're running a campaign: a launch, a fundraiser, a premiere and marketing has a plan but nobody built the social layer underneath it.

you hired a social media manager and they're asking you what the strategy is. you don't have one to hand them.

you've been posting on instinct for two years and now you're scaling, and instinct won't hold at that size.

you're rebranding, and the content needs to change with it instead of three months after it.

not for: anyone who needs week-to-week strategic partnership with no end date, that's the retainer. and not for anyone looking for someone to run the accounts, which isn't something i offer.

starting at $3,500. scope moves quite a bit here depending on the number of channels, whether we're building from zero or reworking something that exists, and how many of the strategy types are in play. we land on a real number together after the discovery call.

organic social is a long-term investment. i'll build you something sustainable and honest, and i won't promise dramatic results in under a year, because setting that expectation just sets everyone up for disappointment.