Content Strategy and Editorial Planning
Starting at
$
30
/hrAbout this service
Summary
What's included
Essential Deliverables for a Comprehensive Content Strategy and Editorial Planning Project
A client can expect the following deliverables: 1. Comprehensive Content Strategy Document – A detailed plan outlining content goals, target audience, key messages, and strategic initiatives. 2. Content Calendar– A well-organized calendar scheduling content topics, publication dates, and distribution channels to ensure timely and consistent content delivery. 3. SEO Strategy Report– A document detailing keyword research, SEO recommendations, and strategies for optimizing content to improve search engine rankings. 4. Editorial Guidelines—These guidelines outline style, tone, and branding standards to ensure consistency across all content. 5. Content Outline Templates – Structured outlines for upcoming blog posts, articles, or other content types, including key points and subheadings. 6. Performance Metrics Framework – A framework for measuring content performance, including key performance indicators (KPIs) and methods for tracking engagement and impact. 7. Competitor Analysis Report – Insights into competitor content strategies, highlighting opportunities and gaps for differentiation. 8. Content Briefs – Detailed briefs for each piece of content, specifying objectives, target audience, key messages, and required elements. 9. Content Optimization Recommendations – Suggestions for improving existing content to align with SEO best practices and audience engagement strategies. 10. Review and Revision Plan – A plan for reviewing and revising content based on performance metrics and feedback to improve strategy and execution continuously.
Skills and tools
Market Researcher
Content Editor
Performance Marketing Specialist
Ahrefs
BuzzSumo
Canva
Grammarly
HootSuite
Industries