Content Strategy and Editorial Planning

Starting at

$

30

/hr

About this service

Summary

I offer a strategic approach to content development through comprehensive planning and editorial oversight tailored to your brand’s needs and goals. My unique blend of data-driven insights and creative storytelling ensures that your content aligns with your business objectives and engages and resonates with your audience. With a focus on precision and creativity, I provide a roadmap that enhances your online presence and drives measurable results.

What's included

  • Essential Deliverables for a Comprehensive Content Strategy and Editorial Planning Project

    A client can expect the following deliverables: 1. Comprehensive Content Strategy Document – A detailed plan outlining content goals, target audience, key messages, and strategic initiatives. 2. Content Calendar– A well-organized calendar scheduling content topics, publication dates, and distribution channels to ensure timely and consistent content delivery. 3. SEO Strategy Report– A document detailing keyword research, SEO recommendations, and strategies for optimizing content to improve search engine rankings. 4. Editorial Guidelines—These guidelines outline style, tone, and branding standards to ensure consistency across all content. 5. Content Outline Templates – Structured outlines for upcoming blog posts, articles, or other content types, including key points and subheadings. 6. Performance Metrics Framework – A framework for measuring content performance, including key performance indicators (KPIs) and methods for tracking engagement and impact. 7. Competitor Analysis Report – Insights into competitor content strategies, highlighting opportunities and gaps for differentiation. 8. Content Briefs – Detailed briefs for each piece of content, specifying objectives, target audience, key messages, and required elements. 9. Content Optimization Recommendations – Suggestions for improving existing content to align with SEO best practices and audience engagement strategies. 10. Review and Revision Plan – A plan for reviewing and revising content based on performance metrics and feedback to improve strategy and execution continuously.


Skills and tools

Market Researcher

Content Editor

Performance Marketing Specialist

Ahrefs

BuzzSumo

Canva

Grammarly

HootSuite

Industries

Health Care
E-Commerce