Essentials Brand Identity 🧩✨
Starting at
$
1,500
About this service
Summary
FAQs
What is included in the initial consultation?
The initial consultation is a discussion to understand your business, values, and goals. We'll explore your target audience, competitors, and your vision for the brand. It helps lay the foundation for a customized branding strategy.
How long does the entire BrandCraft process take?
The duration varies based on the complexity of the project and client responsiveness. On average, the process takes approximately 3 to 4 weeks, including strategy development, design phases, and revisions.
Can I choose elements from different design concepts?
Yes, the design process includes collaboration. You have the opportunity to provide feedback and request revisions during two rounds of review for each deliverable, ensuring the final design aligns with your vision.
Are additional revisions beyond the two rounds possible?
Yes, we understand that revisions may be necessary for perfection. Additional revisions beyond the two included rounds can be accommodated and will be discussed separately.
What is included in the brand guidelines document?
The brand guidelines document outlines the rules for using your brand elements cohesively. It includes details on logo usage, color codes, typography guidelines, iconography, and any other essential visual elements to maintain consistency.
Can I use the final design elements for both print and digital purposes?
Absolutely. The final design elements, including high-resolution logos and collateral designs, are provided in formats suitable for both print and digital applications.
Is ongoing support provided after the completion of the project?
Yes, post-launch support is part of our service. We're here to address any questions or concerns you may have and ensure a smooth transition as you implement your new brand.
How is the pricing determined for the BrandCraft service?
The package cost is determined based on the scope of the project, complexity, and client requirements. It covers all outlined deliverables and stages of the comprehensive branding process.
What's included
Brand Strategy
In-depth analysis of your business, target audience, and competitors. • Brand positioning and messaging. • Target audience personas. • Competitor analysis. • Unique value proposition.
Mood board and rough sketching
A branding mood board is a collection of visual assets—whether that's colors, images, text, photos, or any other kind of visual inspiration—that encompasses who you are as a brand and what kind of brand message you want to put out into the world.
Creative direction and presentation
Creative direction is best defined as an area of brand development that primarily deals with the creative concepts that surround a brand. Part creative and part strategy, creative direction turns ideas into reality in the form of advertising campaigns, logos, and marketing collateral.
Primary logo
Primary custom logo design that will serve as your brands primary identifier
Secondary logo
Secondary logo variations: these can include stacked, horizontal or vertical applications and might also include simplified marks that can range from word marks, letter marks, icon marks etc. all depending on the primary logo type
Colour palette
Custom color palette specifically curated for your brand, along with your color palette’s RGB, CMYK, and hexadecimal codes. This can include a primary and secondary color palette. How elaborate your palette is will depend on the strategy, for example a small list of colors might govern the logo, but supporting colors might be required for collateral.
Typography
Rules and information regarding your typefaces and font system. A list of typefaces used for your brand or custom typeface. Font system: How your fonts should be used i.e. primary and secondary, digital typefaces. Type hierarchy: a combination of font styles for headings, body copy, CTA etc. Fonts are powerful and selecting fonts for your brand should be chosen wisely. The most famous fonts are recognizable even when taken out of context.
Photography direction
Approved image examples. This includes best practices in terms of Image tonality and any image treatments.
Brand Guideline (Pdf book/ or whatever you prefer)
A style guide, also known as brand guidelines or a branding standards document, establishes the visual direction of a brand’s website, ads, and any other marketing assets. Think of it as a comprehensive rulebook that governs how your brand should (and shouldn’t) be displayed.
2 revision included
Minor changes will be applied if you don't like something or wants to change something.
Deliverable files
(AI, SVG, EPS, PDF, JPEG, PNG, PSD, TIF)
Duration
3 weeks
Skills and tools
Industries