Summary

FAQs

• What does AI creative direction involve?

  AI creative direction combines strategic vision with advanced AI tools to conceptualize and plan visual campaigns. I work with you to develop shoot concepts, mood boards, visual narratives, and creative briefs that align with your brand identity. Using AI-powered tools, I can rapidly generate creative directions, explore multiple visual approaches, and deliver production-ready strategies for your photo or video shoots.

• How do you work with different industries?

  I have experience working across diverse industries including fashion, automotive, beauty, tech, and consumer products. Each industry has unique visual language and audience expectations, which I adapt to in my creative approach. Whether you're launching a luxury perfume, showcasing an innovative tech product, or creating lifestyle content, I tailor the creative direction to resonate with your specific market while maintaining brand authenticity.

• What tools do you use?

  I leverage cutting-edge AI platforms including Ideogram (where I'm Expert Certified), Midjourney, DALL-E, and ChatGPT for creative ideation and visual concept development. I also use traditional creative tools like Adobe Creative Suite, Figma, and Miro for refining and presenting concepts. This hybrid approach ensures you get both the innovative speed of AI and the professional polish of industry-standard design tools.

• Can you help with both planning and execution of shoots?

  Yes, I offer flexible engagement depending on your needs. For planning, I create comprehensive creative briefs, shot lists, mood boards, and art direction guides that your team can execute. For clients who want end-to-end support, I can also provide on-set creative direction or collaborate with your production team throughout the shoot. My goal is to adapt to your workflow and ensure creative consistency from concept to final deliverable.