Brand Promo Video

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About this service

Summary

The deliverables for a branded promo video include a detailed pre-production plan with a creative brief, script, storyboards, and shot list to ensure alignment on vision. The final product features a professionally edited promo video optimized for various platforms, complete with color grading, sound design, and branded graphic overlays. Additional support includes raw footage (if requested), shorter social media cuts, and usage rights documentation to maximize the video’s impact.

What's included

  • Pre-Production

    Creative Brief: An outline of the video's objectives, target audience, and key messaging. Concept Development: Brainstormed ideas and finalized creative direction. Script/Storyboards: A detailed script and visual plan for the video. Shot List: A list of all required shots to ensure nothing is missed during production. Mood Board/Style Guide: Visual references to align on tone, style, and branding.

  • Production

    Video Footage: High-quality raw footage of the product and any supporting scenes. Multiple takes for flexibility during editing. Behind-the-Scenes Content (Optional): Additional footage or photos for marketing purposes.

  • Post Production

    Edited Promo Video: Final video (15–60 seconds, depending on requirements) polished and ready for use. Versions optimized for different platforms (e.g., vertical, square, horizontal formats). Color Grading: Professional color correction and grading for a cohesive, branded look. Sound Design: Background music (licensed or custom). Sound effects to enhance visuals. Voiceover (if applicable). Text/Graphic Overlays: Branded animations, captions, or calls-to-action.

  • Final Deliverables Package

    High-Quality Video File: Final video in multiple resolutions and formats for web and social use. Raw Footage (Optional): Unedited footage for future use if agreed upon. Social Media Cuts: Shorter edits or teaser clips optimized for platforms like Instagram, TikTok, and Facebook. Thumbnail/Poster Image: A still or graphic for promoting the video.

  • Additional Support

    Usage Rights Documentation: Clear terms for music, footage, and graphic licenses. Performance Tips: Advice on deploying the video effectively across channels.

Example projects


Skills and tools

Video Editor

Video Producer

Video Post-Production Editor

Adobe After Effects

Adobe After Effects

Adobe Premiere Pro

Adobe Premiere Pro