Brand Promo Video
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About this service
Summary
What's included
Pre-Production
Creative Brief: An outline of the video's objectives, target audience, and key messaging. Concept Development: Brainstormed ideas and finalized creative direction. Script/Storyboards: A detailed script and visual plan for the video. Shot List: A list of all required shots to ensure nothing is missed during production. Mood Board/Style Guide: Visual references to align on tone, style, and branding.
Production
Video Footage: High-quality raw footage of the product and any supporting scenes. Multiple takes for flexibility during editing. Behind-the-Scenes Content (Optional): Additional footage or photos for marketing purposes.
Post Production
Edited Promo Video: Final video (15–60 seconds, depending on requirements) polished and ready for use. Versions optimized for different platforms (e.g., vertical, square, horizontal formats). Color Grading: Professional color correction and grading for a cohesive, branded look. Sound Design: Background music (licensed or custom). Sound effects to enhance visuals. Voiceover (if applicable). Text/Graphic Overlays: Branded animations, captions, or calls-to-action.
Final Deliverables Package
High-Quality Video File: Final video in multiple resolutions and formats for web and social use. Raw Footage (Optional): Unedited footage for future use if agreed upon. Social Media Cuts: Shorter edits or teaser clips optimized for platforms like Instagram, TikTok, and Facebook. Thumbnail/Poster Image: A still or graphic for promoting the video.
Additional Support
Usage Rights Documentation: Clear terms for music, footage, and graphic licenses. Performance Tips: Advice on deploying the video effectively across channels.
Example projects
Skills and tools
Video Editor
Video Producer
Video Post-Production Editor
Adobe After Effects
Adobe Premiere Pro