What's included

• Internal Brand (Personality)

  A comprehensive document on your brand's purpose, vision, mission, and values.

• Buyer Persona

  A research-based profile of a target client that helps ensure that all efforts involved in acquiring and serving your consumers are suited to the demands of your intended buyer.

• Competitor Analysis

  Identifying your industry's competitors and examining their various marketing tactics. This information may be utilized to assess your company's strengths and shortcomings in relation to each competition.

• Positioning Strategy

  Positioning your brand in your customers' minds. Developing a brand positioning strategy that can assist you in gaining control of your reputation and brand image.