What's included

• Step 1 - Client Briefing and Strategic Alignment

  Objective: Understand the client’s goals, target audience, budget, and expectations. * Conduct an initial briefing session with the client to outline campaign objectives (e.g., lead generation, sales, brand awareness). * Define target audience segments based on demographics, interests, and online behavior. * Set KPIs (Key Performance Indicators) such as CPA, ROAS, CTR, or conversion volume. * Clarify the geographic focus (local, regional, international) and language considerations. * Determine budget allocation and duration of the campaign. * Establish benchmarks using previous campaign data or industry standards for comparison. Outcome: A well-defined strategy, clear campaign goals, and agreed-upon KPIs.

• Keyword Research and Competitor Analysis

  Objective: Identify high-performing keywords that match the client's business goals. * Use tools like Google Keyword Planner, Semrush, or Ahrefs to identify relevant keywords. * Conduct competitor analysis to understand the landscape, identify keyword gaps, and opportunities. * Classify keywords into different groups, such as branded, transactional, and informational, aligning with different stages of the customer journey. * Focus on both short-tail and long-tail keywords based on the client’s target market. Outcome: A targeted keyword list that aligns with business objectives, audience intent, and budget.

• Step 3 - Campaign Setup in Google Ads

  Objective: Build and structure the Google Ads campaign based on research and strategic alignment. Actions: * Create separate campaigns for each product/service category, or by region if it’s an international campaign. * Build out Ad Groups with focused keywords and relevant ad copy. * Write engaging, conversion-focused ad copies with clear CTAs (Call to Actions). * Include ad extensions such as site links, callouts, and structured snippets to enhance the ads. * Implement bid strategies (manual, automated, target CPA, target ROAS) depending on the client’s goals. * Set geographic, demographic, and device targeting options. * Schedule ads based on the client’s desired time zones and peak hours. Outcome: A well-organized and strategic Google Ads campaign that maximizes reach and conversion potential.

• Step 4 - Google Tag Manager (GTM) Integration and Tracking Setup

  Objective: Ensure proper tracking of conversions, user behavior, and performance metrics. * Set up Google Tag Manager (GTM) on the client’s website, if not already installed. * Define key conversion events (e.g., form submissions, button clicks, purchases) with the client. * Create GTM tags for conversion tracking (Google Ads, Google Analytics, third-party tools like Hotjar). * Implement remarketing tags for building audiences that can be targeted in future campaigns. * Test all tracking codes and pixels to ensure they are firing correctly across various pages and devices. Outcome: A robust tracking system that monitors campaign performance, user interactions, and conversions in real-time.