Brand Strategy & Identity DesignZak Designs
A strong brand identity and strategy is essential as the backbone of your business. It forms the foundation upon which all visual designs are created.
In our workshop, we will:
Craft your brand definition, including mission and vision statements
Define your brand personality
Establish your brand voice and tone
Plan the visual designs outlined in the deliverables
Highlight your unique selling point (USP)
Pinpoint your target audience
Review and assess your competitors
When you work with me, I prioritize making sure you fully understand the entire process, from start to finish. Open communication is key to ensuring we stay aligned throughout the project!
What's included
Discovery Consultation
Let’s kick off our project with an introductory chat! This is a chance to get to know each other better, discuss your goals, and explore strategies to achieve them. I'll also define your brand's direction and objectives.
Brand Strategy Workshop
Join me for a virtual workshop where we’ll dive deep into your brand’s essence, personality, and purpose using a digital whiteboard. This session will help clarify your brand’s identity and how it can make a meaningful impact. Afterward, you’ll receive a summary with our unbiased insights. Many clients leave with a clearer understanding of their brand.
Logo Variations
You’ll receive multiple logo variations for your brand, including a primary logo, secondary logo, and iconmark. The number of variations depends on your project’s scope.
Need more than three? Just let me know!
Typography Pairing
Typography should complement your brand’s visuals. I'll recommend two typefaces that work harmoniously together. While you are responsible for purchasing fonts, we always try to find free commercial options first.
Color Palette
A well-curated color palette can communicate your brand’s vibe and aesthetic instantly. I'll create a palette that resonates with your brand, typically consisting of 2-4 colors, with a maximum of 5.
Brand Pattern(s)
A distinct brand pattern enhances brand recognition across various touchpoints. It reinforces your brand identity and helps you stand out from competitors by creating a strong visual connection with your audience.
Custom Icons
I’ll design custom icons specifically tailored to represent your brand, adding unique, original graphic elements that elevate your visual identity.
Business Card Design(s)
A striking business card can make a lasting impression. I’ll design it in Adobe Illustrator, Photoshop, or Canva, providing you with an editable version for future updates.
3 Revisions
Though I strive to get things right the first time, I offer two rounds of revisions to ensure everything is perfect.
Brand Guidelines (Style Guide)
You’ll receive a comprehensive brand style guide outlining specifications for your logo, typography, color palette, and other design elements. This ensures consistency across all branding materials and communication channels.
Supporting Graphics
Need small design elements to enhance your branding? I’ll provide supporting graphics, whether it's accent lines or playful doodles, to enrich your visual content.
Zak's other services
Starting at$3,200
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
Service provided by
Zak Designs Delhi, India
Brand Strategy & Identity DesignZak Designs
Starting at$3,200
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
A strong brand identity and strategy is essential as the backbone of your business. It forms the foundation upon which all visual designs are created.
In our workshop, we will:
Craft your brand definition, including mission and vision statements
Define your brand personality
Establish your brand voice and tone
Plan the visual designs outlined in the deliverables
Highlight your unique selling point (USP)
Pinpoint your target audience
Review and assess your competitors
When you work with me, I prioritize making sure you fully understand the entire process, from start to finish. Open communication is key to ensuring we stay aligned throughout the project!
What's included
Discovery Consultation
Let’s kick off our project with an introductory chat! This is a chance to get to know each other better, discuss your goals, and explore strategies to achieve them. I'll also define your brand's direction and objectives.
Brand Strategy Workshop
Join me for a virtual workshop where we’ll dive deep into your brand’s essence, personality, and purpose using a digital whiteboard. This session will help clarify your brand’s identity and how it can make a meaningful impact. Afterward, you’ll receive a summary with our unbiased insights. Many clients leave with a clearer understanding of their brand.
Logo Variations
You’ll receive multiple logo variations for your brand, including a primary logo, secondary logo, and iconmark. The number of variations depends on your project’s scope.
Need more than three? Just let me know!
Typography Pairing
Typography should complement your brand’s visuals. I'll recommend two typefaces that work harmoniously together. While you are responsible for purchasing fonts, we always try to find free commercial options first.
Color Palette
A well-curated color palette can communicate your brand’s vibe and aesthetic instantly. I'll create a palette that resonates with your brand, typically consisting of 2-4 colors, with a maximum of 5.
Brand Pattern(s)
A distinct brand pattern enhances brand recognition across various touchpoints. It reinforces your brand identity and helps you stand out from competitors by creating a strong visual connection with your audience.
Custom Icons
I’ll design custom icons specifically tailored to represent your brand, adding unique, original graphic elements that elevate your visual identity.
Business Card Design(s)
A striking business card can make a lasting impression. I’ll design it in Adobe Illustrator, Photoshop, or Canva, providing you with an editable version for future updates.
3 Revisions
Though I strive to get things right the first time, I offer two rounds of revisions to ensure everything is perfect.
Brand Guidelines (Style Guide)
You’ll receive a comprehensive brand style guide outlining specifications for your logo, typography, color palette, and other design elements. This ensures consistency across all branding materials and communication channels.
Supporting Graphics
Need small design elements to enhance your branding? I’ll provide supporting graphics, whether it's accent lines or playful doodles, to enrich your visual content.
Zak's other services
$3,200