What's included

• Hierarchy/ Primary logo

  This is the first visual representation of your brand, the most often used.

• Hierarchy/ Secondary logo

  These may be 1-2 versions that derive from the primary logo, used less and only if a certain situation requires it, black and white included.

• Formats/ PNG, SVG

  These are the most common used formats, image (PNG) and vector (SVG). Both useful, depending on the situation.

• Graphics/ Colour palette

  The colours which define your brand and are mandatory to be used exclusively within your visual communication.

• Graphics/ Typography

  The fonts used to build your brand, also mandatory to be used exclusively within your visual communication. (Note: will use licensed fonts only if the client requires this. Otherwise, will use license-free fonts)