🪄 Freelancers & Personal Brands Starter Kit

Angelica Cubides

(0)

Starting at

750

About this service

Summary

With this starter kit, I’ll help you build a compelling and authentic brand that truly represents who you are. From defining your unique identity and values to designing custom logos, color palette, and brand guidelines, you’ll have everything needed for consistent, professional representation. What sets me apart is my attention to detail—ensuring every aspect of your brand is not only visually appealing but also accessible and cohesive across all platforms.

Process

Discovery Session We kick things off by exploring your brand’s essence — its vision, values, and style. Whether you have a moodboard, inspiration, or ideas swirling around, this is the time to bring them all to the table and let them shape the creative journey.

Crafting the Concept With your input in mind, I’ll dive into research, exploring your industry and competitors. From there, I’ll create a moodboard that captures the aesthetic and energy of your brand, along with three unique logo concepts. You’ll review and provide feedback on these initial ideas, guiding us toward the perfect direction.

Refining the Vision (2 Rounds of Magic) After gathering your thoughts, we’ll tweak and fine-tune the chosen concept. You’ll get two rounds of revisions to make sure every detail aligns with your vision. And don’t worry—if we need more fine-tuning, additional revisions are always available for a little extra.

Bringing It All Together Once the design is polished and the color palette is finalized, I’ll present you with the final version of your logo and it’s application to the visuals you chose. It’s time to see your brand come to life in a way that feels authentically you!

FAQs

How will you incorporate my ideas and inspiration?
Your input is key! You’ll fill out a creative questionnaire and share any moodboards or inspiration you have. I’ll transform your ideas into a custom moodboard that guides the design process, ensuring we stay true to your vision.
How many logo concepts will I receive?
You'll receive three thoughtfully designed logo concepts that capture the heart and soul of your brand, tailored to your vision.
How many revisions are included?
We’ll work together through two rounds of revisions to perfect your design. Need more tweaks? No problem—additional revisions can be added for a small fee.
What file formats will I receive?
Your logo will come in versatile formats—vector, PNG, and JPEG, ready for both digital and print use, your color palette will be included in the Brand guidelines and I will also provide a link for you to easy access and copy all color codes. If your package includes a font, I will provide the files in otf and/or ttf format. Brand guidelines will be delivered as a PDF, and your chosen visual assets will arrive in an editable format, customized based on your selection.
I need more visual assets. Can I get additional ones?
Yes! If you need more assets, I can certainly add them to your package at an additional cost.
Can I request further changes after the final files are delivered?
Absolutely! While two rounds of revisions are included, extra changes can always be made for an additional fee.
What’s the Difference Between the Starter Kit and the Business Brand Package?
The Starter Kit is tailored for personal brands, offering a more focused and streamlined set of deliverables. On the other hand, the Business Package provides extras like packaging design or product catalogs, which are often more relevant for companies. Additionally, the Starter Kit has a faster turnaround, taking up to 2 weeks, while the Business Package can take up to 3 weeks to complete.

What's included

Brand Assets: The Foundation of Your Identity
- Custom Logo Design: Your brand will shine with three unique logo variations: an icon, a word mark, and a primary logo of your choice (landscape or stacked). You'll receive digital versions in SVG/EPS and JPEG/PNG formats, perfect for any use. - Personalized Color Palette: A tailor-made color scheme with up to five carefully curated colors that reflect your brand's personality. You’ll also get the color codes for both RGB and CMYK systems, and the closest Pantone match for professional printing.
Brand Identity Guidelines: A Blueprint for Consistency
- Your brand values, I’ll help you define what your brand stands for, the mission behind it, and how it should connect with your audience. It’s all about capturing your brand essence in a way that feels true to you. I’ll include tips for maintaining the core values through communication and visual styles. - A detailed logo usage guide: I'll explain the construction and the meaning behind it's unique shape, you will learn how to use the logo in different mediums and formats. - Color Palette & Contrast Tips: You will receive a carefully crafted color palette consisting of up to 5 colors. Each color will be selected to ensure it resonates with your brand identity, while also adhering to accessibility standards. - Typography Styles: Recommendations for font pairings that keep your brand consistent and professional, with guidance on how to use them together.
One Visual Asset of Your Choice: Bring Your Brand to Life
Select the asset that will best fit your brand’s needs. Choose from: - Three static social media post templates - Business card and Email signature design - Letterhead and Envelope design - Landing page or sectioned webpage design

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer