Brand Strategy — Creative Discovery

Sol Maite — V997™

(1)

Contact for pricing

About this service

Summary

The Being of your Brand

Helping clients develop a comprehensive brand strategy that aligns with their business goals and target audience. This includes defining the brand's mission, values, positioning, and messaging.

Key Components:

Mission and Values Definition: We work closely with our clients to define the core mission and values that will drive their brand. These elements establish the foundation of the brand identity and its purpose.

Brand Positioning: We identify the unique space in the market that the brand can effectively occupy. This includes understanding the competition and identifying strategic opportunities.

Brand Messaging: We develop key messages that effectively communicate the essence of the brand to its target audience. These messages align with the brand's mission and values.

Benefits:

Consistency and Clarity: A well-defined brand strategy provides consistency and clarity both internally and externally, facilitating decision-making and communication.

Meaningful Connection: By aligning the brand with the client's values and objectives, we create a solid foundation for meaningful connection with their audience.

Competitive Differentiation: Proper market positioning allows the brand to stand out and offer unique value to its customers.

Process

Phase 1: Research and Analysis

Comprehensive market research.

Analysis of the existing brand and its market perception.

Definition of brand objectives.

Phase 2: Brand Identity Development

Creation of a distinctive visual identity (logo, colors, typography).

Definition of the brand's voice and tone.

Development of key messages.

Phase 3: Communication Strategy

Audience segmentation and definition of buyer personas.

Comprehensive communication planning.

Selection of distribution and marketing channels.

Phase 4: Implementation and Management

Creation of relevant and valuable content.

Internal training to support the brand strategy.

Performance monitoring and measurement.

Phase 5: Ongoing Evolution

Maintenance and adjustment of the strategy in line with market trends.

Planning for brand crisis management.

Continuous evaluation and improvement.

What's included

Archive
You will get a presentation with all the analysis, diagnosis and strategy for your brand, attached to the verbal identity of the brand. PDF / Mail

Recommendations

(5.0)

Saborit Andrea da Gama • Saborit

Client • Jun 18, 2024

Recommended

Sol has exceeded all expectations! Her passion, creativity, hard work, and dedication to excellence are unmatched. She deeply understands brand identity, conducts thorough market research, and brings brands to life. She never settles for the basics; she goes above and beyond to ensure her work is excellent. I'm thrilled with her work and look forward to future projects. If you are looking for someone who will transform your brand and deliver outstanding results, I highly recommended !!

Skills and tools

Brand Designer

Brand Strategist