Brand Strategy — Creative Discovery by Sol Maite

Brand Strategy — Creative Discovery by Sol Maite — S997S™Brand Strategy — Creative Discovery by Sol Maite — S997S™

Brand Strategy — Creative Discovery

Sol Maite — S997S™

Contact for pricing

About this service

Summary

The Being of your Brand

Helping clients develop a comprehensive brand strategy that aligns with their business goals and target audience. This includes defining the brand's mission, values, positioning, and messaging.

Key Components:

Mission and Values Definition: We work closely with our clients to define the core mission and values that will drive their brand. These elements establish the foundation of the brand identity and its purpose.

Brand Positioning: We identify the unique space in the market that the brand can effectively occupy. This includes understanding the competition and identifying strategic opportunities.

Brand Messaging: We develop key messages that effectively communicate the essence of the brand to its target audience. These messages align with the brand's mission and values.

Benefits:

Consistency and Clarity: A well-defined brand strategy provides consistency and clarity both internally and externally, facilitating decision-making and communication.

Meaningful Connection: By aligning the brand with the client's values and objectives, we create a solid foundation for meaningful connection with their audience.

Competitive Differentiation: Proper market positioning allows the brand to stand out and offer unique value to its customers.

Process

Phase 1: Research and Analysis

Comprehensive market research.

Analysis of the existing brand and its market perception.

Definition of brand objectives.

Phase 2: Brand Identity Development

Creation of a distinctive visual identity (logo, colors, typography).

Definition of the brand's voice and tone.

Development of key messages.

Phase 3: Communication Strategy

Audience segmentation and definition of buyer personas.

Comprehensive communication planning.

Selection of distribution and marketing channels.

Phase 4: Implementation and Management

Creation of relevant and valuable content.

Internal training to support the brand strategy.

Performance monitoring and measurement.

Phase 5: Ongoing Evolution

Maintenance and adjustment of the strategy in line with market trends.

Planning for brand crisis management.

Continuous evaluation and improvement.

What's included

Archive
You will get a presentation with all the analysis, diagnosis and strategy for your brand, attached to the verbal identity of the brand. PDF / Mail

Recommendations

(5.0)

Luz Lis

Client • Oct 29, 2025

Recommended

Sol combina una creatividad estratégica con una mirada profunda sobre las marcas y las personas detrás de ellas. Tiene una sensibilidad única para encontrar la esencia de las ideas y llevarlas a otro nivel. Colaborar con ella inspira, motiva y transforma la forma de crear. Sin dudas, volvería a trabajar con ella!

Maria Montoya

Client • Aug 29, 2025

Recommended

Recomiendo a Sol al 100%. Ella va un paso más allá: invita a soñar, a imaginar escenarios que parecían imposibles y, con su visión, abre caminos hacia propuestas que inspiran y sorprenden. Es una experiencia absolutamente enriquecedora.

Saborit Andrea da Gama • Saborit

Client • Jun 18, 2024

Recommended

Sol has exceeded all expectations! Her passion, creativity, hard work, and dedication to excellence are unmatched. She deeply understands brand identity, conducts thorough market research, and brings brands to life. She never settles for the basics; she goes above and beyond to ensure her work is excellent. I'm thrilled with her work and look forward to future projects. If you are looking for someone who will transform your brand and deliver outstanding results, I highly recommended !!

Skills and tools

Brand Design

Brand Strategist

Adobe InDesign

Asana

Figma

Notion

More services

Visual Brand — Direction

STARTING AT

$1,500

fixed rate, 2 weeks / Approximately

Brand System — Full Pack

Contact for pricing

Brand Strategy — Creative Discovery

Sol Maite — S997S™

Contact for pricing

About this service

Summary

The Being of your Brand

Helping clients develop a comprehensive brand strategy that aligns with their business goals and target audience. This includes defining the brand's mission, values, positioning, and messaging.

Key Components:

Brand Positioning: We identify the unique space in the market that the brand can effectively occupy. This includes understanding the competition and identifying strategic opportunities.

Brand Messaging: We develop key messages that effectively communicate the essence of the brand to its target audience. These messages align with the brand's mission and values.

Benefits:

Consistency and Clarity: A well-defined brand strategy provides consistency and clarity both internally and externally, facilitating decision-making and communication.

Meaningful Connection: By aligning the brand with the client's values and objectives, we create a solid foundation for meaningful connection with their audience.

Competitive Differentiation: Proper market positioning allows the brand to stand out and offer unique value to its customers.

Process

Phase 1: Research and Analysis

Comprehensive market research.

Analysis of the existing brand and its market perception.

Definition of brand objectives.

Phase 2: Brand Identity Development

Creation of a distinctive visual identity (logo, colors, typography).

Definition of the brand's voice and tone.

Development of key messages.

Phase 3: Communication Strategy

Audience segmentation and definition of buyer personas.

Comprehensive communication planning.

Selection of distribution and marketing channels.

Phase 4: Implementation and Management

Creation of relevant and valuable content.

Internal training to support the brand strategy.

Performance monitoring and measurement.

Phase 5: Ongoing Evolution

Maintenance and adjustment of the strategy in line with market trends.

Planning for brand crisis management.

Continuous evaluation and improvement.

What's included

Archive
You will get a presentation with all the analysis, diagnosis and strategy for your brand, attached to the verbal identity of the brand. PDF / Mail

Recommendations

(5.0)

Luz Lis

Client • Oct 29, 2025

Recommended

Maria Montoya

Client • Aug 29, 2025

Recommended

Saborit Andrea da Gama • Saborit

Client • Jun 18, 2024

Recommended

Skills and tools

Brand Design

Brand Strategist

Adobe InDesign

Asana

Figma

Notion

More services

Visual Brand — Direction

STARTING AT

$1,500

fixed rate, 2 weeks / Approximately

Brand System — Full Pack

Contact for pricing