Event Marketing Strategy & Brand Activation

Morgan Ulvenes

Starting at

/hr

About this service

Summary

I help brands create impactful event strategies that drive engagement, build community, and deliver measurable results. With experience leading high-visibility activations and managing $2M+ in sponsorship revenue, I combine creative vision with operational precision. What sets me apart is my ability to handle both the strategy and execution—bringing campaigns to life from concept to post-event follow-up.

What's included

Event Marketing Brief
A custom overview of the event's goals, audience, messaging, and marketing focus.
Timeline & Promotion Strategy
A structured promotional plan including, pre-event, during event, and post-event tactics.
Creative Asset Direction
Recommendations for content needs such as; signage, social posts, digital ads, promotional items, email copy.
Lead Capture Plan
A strategy for collecting leads or audience data at the event.
Post-Event Engagement Plan
Suggestions for how to follow up with attendees and sponsors via email, content or retargeting strategies.
Run-of-Show
Optional high level timeline or flow of event day itself.

Skills and tools

Brand Strategist

Event Planner

Marketing Strategist