Comprehensive analysis of your current website speed and performance issues. We test your site using Google PageSpeed Insights, GTmetrix, Lighthouse, and WebPageTest across desktop and mobile. The report covers current Core Web Vitals scores (LCP, INP, CLS), time to first byte, fully loaded time, total page weight, number of requests, and render-blocking resources. We identify every bottleneck slowing your site and prioritise fixes by impact. You'll understand exactly what's wrong and what needs fixing first.

Images typically account for 50-80% of page weight on most websites. We compress all images without visible quality loss, convert to modern WebP format with fallbacks for older browsers, implement lazy loading so off-screen images don't slow initial page load, configure responsive images serving appropriate sizes for each device, and remove unnecessary metadata. For WordPress sites, we set up automated optimisation for future uploads so new images are optimised automatically.

Proper caching means returning visitors load your site almost instantly. We configure browser caching headers so static resources are stored locally, set appropriate expiry times for different file types, implement cache busting for updated resources, and test that caching works correctly across browsers. Returning visitors will experience dramatically faster load times.

For WordPress sites, page caching serves pre-built HTML instead of generating pages dynamically on each visit. We install and configure appropriate caching plugins (WP Rocket, W3 Total Cache, or LiteSpeed Cache depending on your hosting), set up page caching rules, configure cache preloading, exclude dynamic pages that shouldn't be cached, and test thoroughly to ensure forms, logins, and ecommerce functions work correctly.

Database queries often slow WordPress sites significantly. We implement object caching to store database query results, configure Redis or Memcached if your hosting supports it, optimise database caching settings, and clean up unnecessary database overhead. Reduces server response time and improves time to first byte.

Largest Contentful Paint measures how quickly the main content loads. We identify your LCP element (usually hero image or main heading), optimise that specific element for fastest loading, implement preloading for LCP resources, optimise server response time, and eliminate anything delaying main content visibility. Target: LCP under 2.5 seconds.