Brand Identity Design

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About this service

Summary

A comprehensive and relevant brand identity. That will help you create fast identification and connect with your audience.

Process

The Double Diamond Process consists of divergent and convergent thinking.It means we open our minds to learn, discover and explore when diverging. On the flip side, we focus on identifying problems, finding solutions and delivering outcomes when converging.
Immersion
Dive deep into the brand's world to learn the problem, and unravel the challenges and goals to be worked on. Also, discover the motivations and needs to gather enlightenment and inspiration for the project.
Strategy
Condense and edit what we have learned to establish new perspectives and find opportunities to innovate. Our goal is to find elements that will drive our creative process and helps us make future-oriented decisions to take the brand from where it is now to where it wants to be.
Design
Explore ideas and define a strategy to develop a project based on knowledge and experience. Then we use it to develop creative directions and tangible solutions.
Delivery
Develop all the necessary assets and materials to bring the final solution to life and implement it in the real world with success and practicality.

What's included

  • 360 Visual Identity and Verbal Identity

    By the end of this project, you will have a complete brand identity to implement. It is divided into two parts: Visual Identity and verbal identity. Visual Identity: Logo suite, colour palette, typography, art direction, iconography and visual elements. Verbal Identity: Tone of voice, messaging, and taglines. Depending on the project, it can also include Naming and Storytelling.


Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Industries

Sports
Personal Branding

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