I will create a full brand identity

Oussama Aba

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About this service

Summary

Brand Strategy: Defining the brand's mission, vision, values, target audience, and unique selling points. This involves conducting market research and competitor analysis to establish a strong foundation for the brand.

Logo Design: Creating a distinctive and memorable logo that captures the brand's essence and resonates with its target audience. The logo serves as the visual representation of the brand identity.

Visual Identity: Developing a consistent visual language for the brand, including colour palette selection, typography choices, and graphic elements. These elements help establish a cohesive and recognizable brand identity.

Brand Guidelines: Documenting guidelines for using the brand's visual elements, such as logo placement, colour variations, typography usage, and image style. Brand guidelines ensure consistency across all brand materials and help maintain a unified brand image.

Stationery and Collateral Design: Designing marketing and communication materials such as business cards, letterheads, envelopes, brochures, and other print or digital collateral. These materials reinforce the brand identity and provide a consistent brand experience.

Digital Presence: Extending the brand identity to digital platforms, including designing a website, social media graphics, email templates, and other digital assets. The goal is to create a seamless and cohesive brand experience across online channels.

Brand Applications: Exploring how the brand identity can be applied to different touchpoints, such as packaging design, signage, vehicle wraps, merchandise, and other relevant brand applications.

Brand Launch and Rollout: Develop a plan for launching and introducing the new brand identity to the target audience. This may involve coordinating marketing campaigns, updating marketing materials, and communicating the brand changes internally and externally.

What's included

Brand Guidelines
A comprehensive document outlining the guidelines for logo usage, color palette, typography, visual elements, and other brand-specific design considerations.
Logo Design
A well-crafted logo that represents the brand's identity and can be used across various mediums.
Stationery Design
Design templates for business cards, letterheads, envelopes, and other stationery items that maintain a consistent brand identity.
Packaging Design
If applicable, packaging design concepts and templates that reflect the brand identity and enhance the product's appeal.
Brand Applications
Examples of how the brand identity can be applied across various touchpoints, such as merchandise, signage, and vehicle wraps.
Brand Presentation
A presentation or brand book that effectively communicates the brand's story, values, and visual elements to stakeholders.

Example projects