Complete Brand Identity & Design

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About this service

Summary

I, Chika offer a comprehensive Brand Design and Identity Package that creates a cohesive visual identity for your business, including logo design, brand style guides, and essential stationery.
Each element is custom-designed to reflect your brand’s unique personality and values, ensuring consistency across all platforms.
My approach combines creativity, strategic thinking, and attention to detail to deliver a standout identity that resonates with your target audience.

Process

1. Initial Consultation and Discovery
We begin with a detailed consultation to understand your business, values, target audience, and vision. This includes discussing the tone, style, and positioning of your brand to ensure the design resonates with your intended market.
2. Brand Research and Competitive Analysis
In-depth research is conducted to analyze your industry, competitors, and market trends. This helps identify opportunities for differentiation and ensures your brand identity is unique and stands out.
3. Concept Development and Mood Boarding
Based on the research and your input, I create initial design concepts and mood boards. This stage includes exploring colors, typography, and design elements that align with your brand's core values and goals.
4. Logo Design
I begin the logo design process, creating multiple concepts for you to choose from. After reviewing and gathering your feedback, I refine the chosen logo design, ensuring it is versatile, scalable, and visually aligned with your brand.
5. Brand Style Guide Creation
Once the logo is finalized, I develop a comprehensive brand style guide, which includes detailed specifications for logo usage, color palette, typography, and visual style. This guide ensures consistency across all brand materials.
6. Stationery and Digital Assets Design
Designing essential branded materials, including business cards, letterheads, email signatures, and social media templates, that align with the brand identity. All designs are provided in print-ready and editable formats.
7. Client Review and Feedback
The designs, including the logo, style guide, and stationery, are shared for review. Up to two rounds of revisions are provided to ensure the final designs meet your expectations and align with your vision.
8. Finalization and Delivery
Once approved, all deliverables are finalized and provided in multiple formats (e.g., AI, PNG, JPG, PDF) for both print and digital use. The final package includes all design files, brand assets, and a comprehensive guide for consistent brand application.
9. Post-Delivery Support
Post-delivery support is available for any questions, minor revisions, or further assistance with the application of your brand assets across various platforms.

What's included

  • Logo Design Suite

    A custom-designed logo in multiple formats (e.g., PNG, JPEG, SVG, AI) and variations, including full-color, black-and-white, and transparent backgrounds. Includes up to three revisions to ensure it aligns with your brand vision.

  • Brand Style Guide

    A comprehensive document outlining your brand’s visual identity, including color palette (HEX, RGB, and CMYK codes), typography guidelines, logo usage rules, and design principles. Delivered as a PDF for easy reference.

  • Stationery and Digital Assets

    Branded stationery designs (e.g., business cards, letterheads) and digital templates (e.g., email signature, social media profile icons). Provided in print-ready and editable formats, with up to two rounds of revisions included.


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma