Facebook Ads
Lewis Ngunyi
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About this service
Summary
What's included
Campaign Strategy
Develop a comprehensive campaign strategy based on the client's goals and target audience. This includes defining campaign objectives, selecting ad formats, determining budget allocation, and outlining the timeline.
Ad Creative Development
Create engaging and visually appealing ad creatives tailored to the client's brand and campaign objectives.
Ad copy
Craft persuasive and compelling ad copy that effectively communicates the value proposition, drives engagement, and encourages desired user actions.
Audience Targeting
onduct thorough audience research to identify the ideal target audience for the client's campaign. Utilize Facebook's targeting options, such as demographics, interests, behaviors, and custom audience segments, to ensure the ads reach the right people.
Ad Campaign Setup
Set up the Facebook advertising campaign, including creating ad sets, selecting targeting options, defining bidding strategies, and configuring tracking parameters.
A/B Testing
mplement A/B testing methodologies to compare different ad variations, targeting options, or campaign elements. Analyze the results to identify the most effective combinations and refine the campaign accordingly for improved performance.
Conversion Tracking and Optimization
Set up conversion tracking pixels or events to measure campaign performance and track key actions taken by users, such as purchases, sign-ups, or downloads. Continuously monitor the campaign's performance and optimize targeting, ad creative, and bidding strategies to maximize conversions.
Skills and tools
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