- Develop and implement social media strategies that align with the company's overall marketing goals
- Create engaging and shareable content across a variety of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok
- Create and curate engaging and informative content for social media, including posts, images, videos, and infographics
- Manage social media accounts, responding to comments and inquiries, and resolving customer issues
- Track and analyze social media data to measure the effectiveness of campaigns and make ongoing improvements
- Stay up-to-date on the latest social media trends and technologies, and recommend new strategies
- Monitor competitive activity on social media and adjust strategies accordingly