Commercial Storytelling

Pro

Jana Ballieul

Starting at

1,320

About this service

Summary

Great design means little without a strong story behind it. I help sports organisations, agencies, and commercial teams refine their narratives before design, ensuring your partnership or sales proposal communicates value clearly, builds momentum, and resonates with decision makers.

Problem We have a draft proposal, but we are not sure if the story flows, if the key value is coming through, or if the messaging connects with the audience.

Solution I review your draft, refine the story, and provide clear recommendations on structure, copy, and positioning. The result is a compelling narrative that highlights your value, sharpens your messaging, and makes your proposal design-ready.

Ideal for Teams preparing sponsorship proposals, sales pitches, or partnership materials who want to ensure their story is persuasive, structured, and audience-focused before moving to design.

Outcome A refined story that elevates your proposal, gives your design team clarity, and increases your ability to influence decisions and secure meaningful deals.

FAQs

What’s included in Tier 1 – Story Review (Starting from $1,320)?
Tier 1 begins with a 30-minute call to understand your goals and draft. After this, you’ll receive clear written recommendations on your story, headline messaging, and narrative flow, along with a roadmap to strengthen clarity and persuasiveness before design. All feedback is delivered in written format only, with no additional calls.
What’s included in Tier 2 – Storytelling Session (Starting from $1,650)?
Tier 2 includes a 45-minute discovery call followed by a full narrative review of your proposal. You’ll receive a detailed feedback report covering story, flow, and messaging, plus positioning recommendations based on audience research. A 45-minute follow-up Q&A call is included to refine and strengthen your story further. This option is ideal for teams who need tailored storytelling support combined with live discussion.
What’s included in Tier 3 – Narrative Development Package (Starting from $3,400)?
Tier 3 is a comprehensive storytelling package with three sessions spread across 2–4 weeks. It includes iterative refinements of your story and messaging, with full written notes and updated recommendations provided after each session. You’ll also receive a partner- and audience-centred narrative roadmap, ensuring your proposal connects deeply with decision makers. This package is designed for high-value pitches where strong storytelling and strategy are critical.
Who is this service for?
This service is for sponsorship, sales, and commercial teams who need more than a feedback report, they need expert help to shape and refine the full story, positioning, and messaging of their proposal before design.
Do you also design the decks?
Yes, I also offer full deck design as a separate service. The storytelling advisory ensures your narrative is sharp and persuasive before the design stage, saving time and maximising impact.

What's included

Initial Call
A 30–45 minute call to understand your goals, target audience, and the context of your partnership or sales proposal. This helps identify the story arc we need to build and ensures alignment from the start.
Narrative & Story Arc Development
Clear guidance on how to frame your partnership story, including structuring the value proposition, aligning with audience priorities, and creating a logical flow that builds momentum.
Headline & Copy Refinement
Recommendations to improve headlines, key messages, and supporting copy so that your story is sharp, persuasive, and tailored to decision-makers.
Audience-Centred Positioning
Advice on tailoring your proposal to resonate with stakeholders, whether sponsors, investors, or partners, with emphasis on clarity, relevance, and impact.
Next-Step Story Map
A concise roadmap that outlines how to evolve your draft into a compelling narrative, including what to emphasise, what to cut, and where to add supporting detail before moving to design.
Follow-Up Support
Depending on the tier level, follow-up is delivered as written notes (entry level) or a live session to refine copy, messaging, and narrative flow (higher tiers).

Recommendations

(5.0)

Charlie Anderson • 1 Up

Client • Oct 20, 2025

Recommended

Jana is a pleasure to work with - creative, reliable, and super switched. She has an exceptional ability to take ideas and turn them into clear, well structured pitch decks. Always calm under pressure and quick to understand the brief, she’s become a trusted extension of our team.

Polly Adams • Red Tiger Marketing

Client • Sep 19, 2025

Recommended

I've worked with Jana for many years across multiple roles, and she has always been fantastic to work with. She has a real eye for bringing work to life and consistently delivers high quality work

Vincent Buyssens • Thoughtform

Client • Jul 14, 2025

Recommended

I'm the type of client who really knows what he wants, but can't always express it. It took a 30 minute call and a brief look at my disparate moodboard for Jana to simply one-shot the branding system I wanted. That's how good she is.