Yes — a brand guideline is typically included as a core deliverable in professional branding projects. It’s the document that ensures consistency across all applications of the brand, from packaging and advertising to digital platforms and internal communications.
1. Brand Essence
• Mission & Vision: Why the brand exists and what it aspires to achieve.
• Values: Cultural, emotional, or strategic principles guiding the brand.
• Tone of Voice: How the brand speaks (formal, conversational, poetic, etc.).
2. Visual Identity
• Logo System: Primary logo, variations, clear space, and incorrect usage.
• Color Palette: Core colors + secondary accents, with CMYK/RGB/HEX codes.
• Typography: Primary and secondary fonts, hierarchy, and usage rules.
• Imagery Style: Photography, illustration, or iconography guidelines.
• Patterns & Graphics: Motifs or symbolic elements rooted in heritage.
3. Application Rules
• Stationery: Business cards, letterheads, email signatures.
• Digital Presence: Website, social media templates, app interfaces.
• Packaging: Layouts, materials, finishes, and production specs.
• Advertising: Print, outdoor, and digital campaign examples.
4. Brand Storytelling
• Narrative Framework: Key messages, taglines, and storytelling pillars.
• Cultural Anchors: Symbols, traditions, or heritage references.
• Modern Adaptation: How tradition is reinterpreted for contemporary audiences.
5. Do’s and Don’ts
• Clear examples of correct vs. incorrect usage.
• Helps prevent dilution of brand identity.