A content audit is a comprehensive review of all existing content, in order to assess its quality and effectiveness. The audit will consider the audience, business goals, and SEO keywords for the brand, in order to make recommendations for how the content can be optimized for search. The deliverables from the project will include a report and/or presentation detailing the audit methodology, findings and content recommendations. Lastly, there will also be a timeline of next steps beyond the audit., budget, and plan for how content opportunities should be implemented, monitored and evaluated.