New Brand Startup | Visual Identity

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About this service

Summary

This is the whole startup package - let's get your new brand off the ground. We will build out a visual identity (logo, colors, typefaces etc) next we will build out your digital presence - with a customized template that fits your needs. Lastly we will get all your printed goods straighten out - business cards, stationary brochures ect. If there are things beyond this scope we can look into that too. Im here to help you launch your dream brand!

Process

To start the process I will have you fill out a client questionnaire to better understand your needs and prep for our discovery call. Here we will spend some time getting to know one another and where you would like to see your brand go. Next I will begin work on the mood board and check in with you to make sure we are all on the same page. Once we have that honed in, I will begin on your 3 logo design options. Once those are presented you select what you like best. There are then 3 rounds of edits to get that just right. Once we have that all figured out we flush out the brands colors and details and it is all complied into a style guide. This helps the whole team know what to use and where and how the brand color, logo, typefaces etc. works together. This will be delivered with all the final files. After the visual brand is figured out we will move on to the other deliverables - printed goods and the website and fully flush out your brand. This is a collaborative process I want you to love the final product so your input along the way is key.

What's included

  • Visual Brand

    Logo Designs Options (3), Typefaces (where necessary), Rights to final design, Color palette, Style guide, Icon Set (5) & Textures and Patterns

  • Printed Deliverable Design

    Business Cards Stationary Design (letterhead, envelops other collateral) Brochure (printed or digital)Design **Printing charges are the clients responsibility, all design fees are included in the package as well as print management.

  • Templated Website

    Website Setup & Design. This is where I setup a template on a platform for you so get it all looking and working the way you want it and then hand it off to you so you are easily able to maintain your own site.

  • Extras (can be added to proposal)

    - Marketing Merch (this is priced per item and is not included in package fee) - photography for website available - any applicable items (packaging, tags, marketing materials what ever you need to get off the ground)


Skills and tools

Brand Designer
Graphic Designer
Squarespace Website Design
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Wix

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