Brand Identity Design

Rachel Seifert

(0)

Starting at

2,000

About this service

Summary

Phase 1: Brand Strategy

Once you're booked, I'll send you a brief questionnaire regarding your brand values, target audience, and goals. This is also the time to share with me any Pinterest boards or inspiration images you might already have. After you fill out the questionnaire and/or share your Pinterest board, we can set up a call to discuss further. This will give us a chance to get to know each other :) It will also allow me to gain a comprehensive understanding of what you're hoping to achieve so I can design a brand that you and your audience will love.

Phase 2: Creative Concept

I'll create 1 brand strategy statement, 2 mood boards, and 2 color palettes for you to pick from.

Phase 3: Brand Identity

This is the fun part! After you choose a creative concept, I'll dive in to designing your brand visuals, including logos, fonts, imagery, patterns, and any add-ons. Once I'm done, I'll share my presentation board with you, and we can set up another call to discuss.

What's included

Mood Board (2 options)
- a collection of inspiration images that represent the visual direction for your brand, including color palette, font styles, and overall feel.
Color Palette (2 options)
- RGB, CMYK, and HEX codes for 2 carefully curated color palettes
Logo Suite
- Primary Logo - Secondary Logo - Submark (optional) - Favicon
Font Guidelines
- Guidelines for headings, subheads, body paragraph, callouts and/or buttons
Brand Imagery
- Set of 6 images that communicate your brand identity
Brand Pattern
- 1 custom brand pattern
Add-Ons (ask for pricing)
- Additional logos - Additional brand patterns - Additional brand images - Branded stationary such as business cards, letterheads, thank you cards, packaging inserts, etc. - Branded products such as tote bags, mugs, notebooks, apparel, etc. - App / website screens - Anything else you can dream up! :)