What's included

• Comprehensive Brand Guide

  A detailed and expansive PDF guide that establishes and details every part of your brand. This includes brand design assets like logos and typography, as well as language/tone of voice, art direction on photography, and supporting illustrations. (An online brand standards site can be made upon request for an additional cost.)

• Full Logo Design

  Full color and full mark with a custom icon or typeface.

• Secondary Logo Design

  An alternate, on-brand variation or reduction of the full logo to make sure your brand fits everywhere.

• Color Palette

  A selection of colors to support and enhance your brand identity.

• Marketing Assets & Templates

  Marketing assets and templates to kickstart your team into the new brand and get the ball rolling.

• Art direction on photography

  A collection of sourced key images to create references for photography that blend subjects, textures, or styles with your brand.

• Brand iconography or illustrations

  Supporting visuals that enhance and complement your brand while giving it the flexibility to be unique in many expressions.

• High Resolution Files

  PNG and JPEG files of the logo to use anywhere.

• Vector Files

  The original designer files in SVG format to apply at any scale without loss of value.