Performance Audit & Optimization Roadmap (Google Ads, GA4, GTM)

Pro

Greg Charles 🔥

Starting at

2,000

About this service

Summary

Google Ads Performance Audit & Optimization Roadmap

Pricing: Custom Project Quote (e.g., starting at $2,000, based on account size and complexity)

Category: Audit / Diagnostic Analysis / Optimization Planning

Summary: An intensive diagnostic review of your active Google Ads account to pinpoint inefficiencies, uncover growth opportunities, and identify critical errors hindering performance. We deliver a detailed audit report with actionable findings and a prioritized roadmap to improve ROI and achieve your goals.

Detailed Offerings:

Account Health Check: Thorough review of account settings, conversion tracking accuracy (Ads, GA4, GTM), goal configuration, billing issues, policy compliance history, and platform linkage integrity.

Campaign Structure & Settings Analysis: Evaluation of campaign organization, naming conventions, network settings, location/language targeting, and ad scheduling effectiveness relative to best practices and goals.

Keyword & Search Query Analysis: Deep dive into keyword performance (high spend/low conversion, low impression share), search term report analysis for negative keyword opportunities and new keyword discovery, match type utilization review, and Quality Score component analysis (Ad Relevance, Exp. CTR, LP Experience).

Ad Creative & Extension Audit: Assessment of RSA performance (asset effectiveness, Ad Strength), A/B testing practices, ad extension coverage and performance (sitelinks, callouts, structured snippets, image, etc.).

Bidding & Budget Evaluation: Analysis of current bidding strategies (manual vs. smart bidding), performance against targets (CPA/ROAS), budget allocation efficiency, lost impression share analysis (Budget & Rank).

Audience & Targeting Review: Assessment of audience segment performance (including remarketing lists, custom audiences, demographics) and targeting layer effectiveness.

Landing Page Experience Review: High-level analysis of landing page relevance, mobile-friendliness, and load speed as related to Quality Score factors.

Competitive Benchmarking: Comparison of key metrics (Impression Share, Click Share, Top-of-Page Rate) against relevant competitors using Auction Insights.

Deliverable: Comprehensive Audit Report (Executive Summary, Detailed Findings by Area, Benchmarking) and a Prioritized Optimization Roadmap outlining Quick Wins, Short-Term, and Long-Term strategic initiatives with estimated impact. Includes a presentation/walkthrough session.

Ideal For: Advertisers experiencing declining results, stagnant growth, high costs, low ROI, or those seeking an unbiased expert assessment before making significant strategic shifts or agency changes.

Communication: Initial access setup, audit review call, final presentation, Email, Google Docs, Google Meet.

What's included

Google Ads Performance Audit & Optimization Roadmap
Offers an in-depth diagnostic audit of your existing Google Ads account to identify critical issues and hidden growth opportunities. We meticulously analyze every aspect, from tracking accuracy and campaign structure to keyword performance and competitive positioning. Receive an unbiased expert assessment and a prioritized, actionable roadmap designed to significantly improve your ROI and eliminate wasted spend.
Google Ads Performance Audit & Optimization Roadmap
Offers an in-depth diagnostic audit of your existing Google Ads account to identify critical issues and hidden growth opportunities. We meticulously analyze every aspect, from tracking accuracy and campaign structure to keyword performance and competitive positioning. Receive an unbiased expert assessment and a prioritized, actionable roadmap designed to significantly improve your ROI and eliminate wasted spend.

Duration

1 week

Skills and tools

Business Consultant

Business Strategist

Marketing Strategist