Brand Discovery Questionnaire I start with a powerful, in-depth client questionnaire to understand your brand's values, vision, audience, and personality. This ensures every design decision is backed by strategy.

Creative Direction & Moodboards You will receive a presentation with strategic insights and 2 unique moodboards. These capture your brand’s aesthetic direction, tone, and emotional appeal. You choose the one that best reflects your vision.

Two Custom Logo Concepts You will get 2 professionally designed logo concepts, each presented with:

Primary logo

Secondary & sub-marks

Icon or symbol (if applicable)

Custom color palette

Font pairing (heading + body)

Final Logo Selection & Refinement Once you select your favorite concept, I refine and perfect the design until it is 100% ready for the world.

Complete Brand Guidelines A professionally designed PDF that guides you on how to use your logo, colors, and fonts consistently across platforms—plus real-life mockups to see your brand in action.

Final File Delivery All final files are organized in a ZIP folder, including:

For Web: SVG, PNG, JPG

For Print: PDF

Brand Guidelines PDF

Outcome: A strong, cohesive, and memorable logo suite—designed to grow with your brand and make a bold first (and lasting) impression.