What's included

• Brand Strategy

  This is the core of your brand, this will act as the foundation on which the brand visual identity will be built. We'll analyze your competitors, develop your target audience and define your value proposition. We'll also craft your brand's personality, tone of voice, purpose, mission and vision.

• Moodboards

  2 different creative directions presented to you with a set of visuals, fonts and colors.

• Logo suite

  Primary logo, secondary logo, logo mark and submark.

• Color palette

  Your brand colors, depending on the chosen creative direction.

• Typography

  *License not included.

• Photography direction

  To guide you on the photography style you should use for your brand.

• Brand pattern

  Using a pattern that's unique to your business, allows you to stay consistent with your branding and helps create more brand recognition. You can use it on your business cards, website, packaging, mailings, merch, in your office, your storefront, everywhere!

• Illustrations

  Every illustration/elements used on your brand pattern.

• Full brand presentation

  A full brand presentation with your brand strategy and brand guidelines.

• 2x brand stationery/brand collateral design

  Brand stationery or brand collateral with your newly designed brand identity.