E-Commerce Design & Development
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About this service
Summary
What's included
Strategy & design kick-off
We begin with a collaborative chat about your brand, products, and sales targets. Together we map the customer journey—identifying quick wins and longer-term opportunities for conversion rate optimization (CRO). Whether you arrive with polished Figma files or a blank slate, we sketch layouts that guide visitors smoothly from landing page to checkout.
Visual deep-dive
I audit competitor stores, explore typography, image treatments, and e-commerce UI patterns. The research shapes a clear visual direction—giving us all the right ingredients for a storefront that feels on-brand and built to sell.
Build in Instant/Replo/Shopify
With the design locked, I translate every detail into your favorite platform. Spacing, color, and interactions are reproduced exactly, so the store looks and behaves as intended on any device—no surprises.
Shopify setup & polish
I add the Instant/Replo build (or assets) to Shopify, taking care of navigation & collections, and data flow. Each feature is configured so the back end runs as smoothly as the front end looks.
Example projects
Recommendations
(5.0)
Client • Aug 26, 2025
Recommended
Gerson was great to work with. He's a great designer and was able to bring the concept to life with excellent communication and in a timely manner. Wouldn't hesitate to work with him again!
Client • Aug 23, 2025
Recommended
great i loved that you are intuitive with the way i think about LPs, good stuff
Client • Aug 8, 2025
Recommended
I highly recommend working with Gerson. Our experience with him was very successful on the multiple occasions we worked together. He is a very responsible, proactive person who always seeks to improve the results of the project. He has excellent art direction, client presentation, and team organization skills. He is a very friendly person to work with.
Client • Jul 31, 2025
Recommended
I had the pleasure of working with Gerson over the past year, during which he played a fundamental role in some of the most important projects at our studio — including collaborations with clients such as Gatorade LATAM and many others. Gerson has a combination of senior-level design expertise, strategic thinking, and remarkable accountability. He consistently delivered outstanding results across every phase of the design process — from conceptualization to hi fidelity design.
Skills and tools
eCommerce Manager
Shopify Designer
Shopify Developer
Figma
Instant
Replo
Shopify
Industries