E-Commerce Design & Development

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About this service

Summary

I design e-commerce storefronts where visuals do the heavy lifting. Every grid line, type choice, and image treatment is curated to draw shoppers toward “Add to Cart,” blending sharp art direction with conversion-minded thinking.
It’s a clear, iterative process—no guesswork, just focused design decisions and open communication, so each tweak makes the store look better and sell better.
Ready to elevate your shop? Let’s create a storefront that turns heads and drives sales.

What's included

  • Strategy & design kick-off

    We begin with a collaborative chat about your brand, products, and sales targets. Together we map the customer journey—identifying quick wins and longer-term opportunities for conversion rate optimization (CRO). Whether you arrive with polished Figma files or a blank slate, we sketch layouts that guide visitors smoothly from landing page to checkout.

  • Visual deep-dive

    I audit competitor stores, explore typography, image treatments, and e-commerce UI patterns. The research shapes a clear visual direction—giving us all the right ingredients for a storefront that feels on-brand and built to sell.

  • Build in Instant/Replo/Shopify

    With the design locked, I translate every detail into your favorite platform. Spacing, color, and interactions are reproduced exactly, so the store looks and behaves as intended on any device—no surprises.

  • Shopify setup & polish

    I add the Instant/Replo build (or assets) to Shopify, taking care of navigation & collections, and data flow. Each feature is configured so the back end runs as smoothly as the front end looks.

Recommendations

(5.0)

Christian Patiño • Coderhouse

Client • Oct 23, 2025

Gerson did an amazing job designing our corporate deck. He nailed the tone, brought a clean and modern look, and was super fast and responsive. Highly recommend working with him if you’re looking for great design work.

Jackie Ocean • Ocean

Client • Oct 18, 2025

Jackie Ocean at Ocean hired Gerson and recommends working with them

Dominykas Gūra • Prolong Lab

Client • Oct 1, 2025

Gerson is highly dependable, incredibly patient and just willing to complete the project no matter what! Truly exceptional.

Another project handled very well by Gerson!


Client • Oct 16, 2025

Nikita Lienov

Client • Aug 23, 2025

great i loved that you are intuitive with the way i think about LPs, good stuff

Banger!


Client • Oct 16, 2025

Alex C. • Jackpot.bet

Client • Sep 20, 2025

Alex C. at Jackpot.bet hired Gerson and recommends working with them

Shaheer Malik

Freelancer • Sep 10, 2025

Best Person and a Top Rated Professional I found on this Platform. I highly recommend Gerson

Gerson was great to work with. He's a great designer and was able to bring the concept to life with excellent communication and in a timely manner. Wouldn't hesitate to work with him again!

I highly recommend working with Gerson. Our experience with him was very successful on the multiple occasions we worked together. He is a very responsible, proactive person who always seeks to improve the results of the project. He has excellent art direction, client presentation, and team organization skills. He is a very friendly person to work with.

I had the pleasure of working with Gerson over the past year, during which he played a fundamental role in some of the most important projects at our studio — including collaborations with clients such as Gatorade LATAM and many others. Gerson has a combination of senior-level design expertise, strategic thinking, and remarkable accountability. He consistently delivered outstanding results across every phase of the design process — from conceptualization to hi fidelity design.


Skills and tools

eCommerce Manager

Shopify Designer

Shopify Developer

Figma

Figma

Instant

Instant

Replo

Replo

Shopify

Shopify

Industries

E-Commerce