You will get a comprehensive brand guide covering your entire brand identity including typography, colors, logo variations, brand philosophy, etc. With this guide, you, or any designer, will be able to create cohesive pieces for your brand without having to ask questions!

Step 1: Define Your Brand's Core Elements

1. Mission Statement: What is the purpose of your brand? What values and principles guide your brand?

2. Vision Statement: What future does your brand aspire to achieve? How do you envision your brand evolving?

3. Brand Values: What core values drive your brand? What principles are non-negotiable for your brand?

4. Brand Personality: What traits and characteristics define your brand's persona? How does your brand communicate and interact with the audience?

5. Target Audience: Who are your ideal customers? What are their demographics, interests, and pain points?

Step 2: Develop Your Visual Identity

1. Logo: Design variations (primary, secondary, icons). Guidelines on correct and incorrect usage. Clear space and minimum size specifications.

2. Color Palette: Primary and secondary colors. Color codes (RGB, CMYK, HEX). Usage guidelines for different mediums.

3. Typography: Primary and secondary fonts. Usage guidelines (headlines, body text, captions). Font sizes and hierarchy.

4. Imagery: Style and tone of photographs, illustrations, and graphics. Guidelines for image treatment and usage. Examples of on-brand and off-brand imagery.

Step 3: Establish Your Verbal Identity

1. Brand Voice and Tone: Define the overall voice (e.g., friendly, professional, humorous). Guidelines on adjusting tone for different contexts (social media, emails, advertisements).

2. Tagline and Messaging: Develop a memorable tagline. Key messaging points for different platforms. Consistent phrases or language that align with your brand.

Step 4: Create Brand Applications

1. Business Collateral: Templates for business cards, letterheads, envelopes. Guidelines for layout and design consistency.

2. Marketing Materials: Design templates for flyers, brochures, posters. Social media post templates and guidelines. Email newsletter templates.

3. Digital Presence: Website design guidelines (layout, colors, fonts). Social media profile and post guidelines. Email signature guidelines.

Step 5: Compile the Brand Identity Guide

1.Introduction: Brief overview of the brand and the purpose of the guide. How to use the guide effectively.

2. Core Elements: Detailed documentation of the brand's core elements. Examples and applications of each element.

3. Visual Identity: Comprehensive guidelines for logos, colors, typography, and imagery. Do’s and don’ts for each visual element.

4. Verbal Identity: Detailed guidelines for brand voice, tone, and messaging. Examples of on-brand and off-brand communication.

5. Brand Applications: Detailed templates and guidelines for business collateral and marketing materials. Examples of how to apply the brand identity in various contexts.