What's included

• Thorough Market and Competitive Analysis + Strategic Advantage

  Included: - Competitive overview - Strategic advantage Overview: Learning where your company falls within the current market space is important. By having a general understand of the competition's positioning, you'll be able to point out the strengths and weaknesses to capitalize on. Knowing your product or service's exact placement, whether it's affordability, quality, accessibility, etc., provides a strong foundation of how to strategically market it to its corresponding consumers.

• Brand Foundation

  Included: - Key messaging pillars - Tagline options Overview: Becoming a household name means you stand for something more than just your product or service. Whether it's building community or giving back to causes, showing what your company stands for is essential in today's day and age. Additionally, as a well-known brand, your familiarity is something that consumers love about you and being top of mind comes with going all in!

• Target Demographic Analysis

  Included: - Different persona profiles will be provided to offer different market positioning approaches (Each persona will include demographics, psychographics, and how to market to them.) Overview: Knowing who your primary target demographic is (lifestyle, shopping habits, family situation) provides a better understanding of how to reach this person and how to spark their interest in your product or service. It's not about using fancy words, it's about talking to your consumers in their language.

• All-Encompassing Marketing Strategy

  Included: - Metrics & KPIs - Ideal implementation timeline - Vision board of your social media platforms - Color schemes - Brand tone - Approach (target, key selling point, main marketing channels, content strategy, influencer types if applicable, customer decision style)