What's included

• Develop and maintain strong relationships with existing clients.

  The first step to build a client relationship is to know about your client. Try doing your research and find out 1. How their business works 2. Their competitors 3. Their target audience 4. Their business model 5. Their budget 6. Their short and long term goals, 7. The technology they currently use It is essential because no two companies work the same way, especially those from different industries. Also, you will be able to approach them with more confidence when you have gathered enough knowledge about them. For example, if you are creating a social media pitch, analyze their online presence such as comments and likes on Instagram. On a more personal level, you should try to know about the preferences and interests of those you are working with. That will help you a lot in building a stronger connection with the prospect. Pro-tip: Choose to schedule a meeting with the client to know them better. It is a critical point to connect with them and know them and their company better.

• Deliver what you promise

  You have to meet the expectations of clients and deliver what you promise them. Just meeting them won’t do; try your best to exceed that for building a strong relationship with them. It begins by setting realistic expectations right from the beginning. However, if you live up to them, you can create a good rapport with the client, and they will start trusting you more. Hence, it is essential to give all you can to deliver what you promised so that the client can rely on you.

• Request for feedback and act upon it

  It would be best if you always ask for the client’s feedback. However, feedback alone will not do you any good. You have to take the feedback and act upon it to improve your sales process. So, when you get feedback from them, Listen to it Clear your doubts Summarize what you understood You should then implement it and let them know that you have made the changes. You may be wondering how this will help nurture your relationship with the client. Well, when you implement the client’s feedback, they would feel happy that you pay heed to them and are willing to accept constructive criticism. It is a significant stepping stone towards building rock-solid relationships with clients

• Making use of technology

  Turn to technology if you want to impress your prospects. With tools that automate the work process, it would be possible to deliver your solution on time. Plus, you would look more professional. Clubbed with excellent skills, the use of tools will leave a lasting impact on your clients, and they would consider doing business with you. Pro-tip: Add scannable codes to your existing marketing materials. This allows the prospective client to easily access your website or the pdf of your marketing material instead of having to search for it. So, you now know how to build relationships with clients. If you ever feel low, you can get back on track with sales motivational quotes.

• Collaborate with internal teams to ensure timely delivery of products/services.

  Streamline collaboration to ensure timely deliveries. Having streamlined, cross-functional collaboration allows your supply teams to stay aligned and act fast.

• Managing time well

  When you get a lot of stuff done in a short period, you will impress your clients. Everybody is in a rush, and the fact that you value other people’s time will further strengthen your relationship. You must learn how to allocate your time to each task to get more done in a short time.

• Consider going out of the way

  When you are in the process of building your relationship with a client, there can be times when you have to go out of the way and oblige them. To meet the customer’s requirements, you may have to offer them a customized solution or do something quite different from your core business. When you do so, the client is never going to forget your favor, and it may also open the path for some extra revenue for you. In this way, you may come across an opportunity that you didn’t consider before. Just remember that you are getting paid handsomely for your extra efforts. Another way to build strong relationships is by leaving a solid impression on clients by finishing the project ahead of the deadline. It will show that you honor commitments and have the dedication to your work. Clients will indeed talk about your sincerity to their peers, and you are likely to earn referrals.

• Project and team management

  To take care of the relationship with the client and avoid ruptures, it is essential to encourage communication in both directions.

• Information management

  It is essential to obtain all the available data, both from the customer and the competition.

• Business management

  In this case, the Account Manager becomes the visible face of the company for the client and also has the responsibility to differentiate it from the competition. To do this, you can launch offers, set prices, etc.

• Growth

  True relationship growth occurs when the both the vendor and the customer’s goals are aligned so they both get increasing value from the relationship. This is important because revenue is fragile without relationship growth. In order to ensure long-term retention, and open the possibility of revenue expansion, a company needs to align the success of the customer with their own success. This can start to look less like a traditional vendor relationship, and more like a partnership, with both sides collaborating on product development, marketing, and other efforts.