Designing clear, scalable web product experiences that help SaaS teams reduce churn, improve activation, and ship with confidence.

SaaS products live and die by usability. I design B2B and B2C web app experiences that are intuitive for new users and powerful for power users, without the bloat that usually comes with feature growth.

From zero-to-one product design to iterating on an existing platform, I work closely with founders, PMs, and engineers to turn complex workflows into clean, conversion-focused interfaces. My deliverables are always built for real teams, structured, documented, and dev-ready from day one. What you'll get

User flows & IA Mapped navigation, task flows, and information architecture

Dashboard & UI design High-fidelity screens for web app — desktop and responsive

Onboarding design Activation flows that convert trials into paying users

Component library Scalable design system built for your product's needs

Data & analytics UI Charts, tables, and reporting screens designed for clarity Good fit if you need

✦  End-to-end design for a new SaaS product ✦  A redesign of a cluttered or aging dashboard ✦  Onboarding flows that improve trial-to-paid conversion ✦  A design system to scale your product team ✦  Embedded design support alongside your engineers