These are the steps involved in the process of getting your brand identity for your business/product:

Initial Call - First, I schedule a meeting with the client or stakeholders to hear about their business, as well as their aims and objectives for the project. Afterward, I provide them an identity brief form that includes important questions about their brand and vision.

Discovery - I construct a discovery document with the answers to the questions in the context of What, Who, How, Why, Archetype, etc., taking into account the specifics of the identity brief form. I then share this document with the client to make sure we both understand what their brand actually stands for.

Design Research- I proceed to carry out detailed research on the niche the brand exists in and a visual discovery of how best to represent the brand in relation to a captivating narrative borne from the discovery documentation.

Implementation - After extensive research in terms of form, colours, typography, and the different brand stories to help qualify the brand. I proceed to implement sketches and layouts for how the brand would appear.

Presentation - This is a key step in my process. I'll have to consolidate all my implementations into a visually and emotionally captivating piece that'll help my client see the story as clearly as possible and own the vision. Using mockups and animations to bring the design story to life, helps make the client see their vision clearly brought to life in design.

Handoff - Once the client is sold on a design direction/option, I proceed to prepare all the necessary files of the brand assets for a smooth handoff to ensure they can make use of their new brand efficiently and with ease.