Brand Voice and Personality Development ⭐

pro

Kajal Baliyan

5

(7)

Starting at

$

1,800

About this service

Summary

Let's humanize your brand and create meaningful connections with your target audience 💛
🧐 Who is this service ideal for:
Established Brands: You have an excellent product/service and a well-defined brand strategy, but the emotional connection between your target audience and your brand is still lacking.
Rebranding Explorers: Perfect for established brands considering a fresh image that aligns with evolving values and captures a new audience's attention.
Customer-Centric Approach: Brands who prioritize authentic connections with their customers.
💬 Prerequisites:
Clear Understanding of Audience: Knowledge about your target audience's preferences, behaviors, and emotional triggers to shape the persona effectively.
What Does The Process Look Like? 🕵️‍♀️
This service is divided into 3 phases.
Phase 1: Defining Personality Keywords and Traits:
In this phase, we will work together to identify and define a set of personality keywords and traits that encapsulate the essence of your brand. These keywords and traits will create a clear and distinct personality for your brand, making it more relatable and memorable to your target audience.
How it Translates into Branding: These personality keywords and traits serve as the foundation for how your brand is perceived across various touch points. They influence design choices, messaging, and interactions with customers.
Phase 2: Establishing Brand Voice Keywords:
We will define a set of brand voice keywords that guide your communication style across all platforms. These keywords help maintain consistency in your messaging, ensuring that your brand's personality shines through in every interaction.
How it Translates into Branding: Brand voice keywords influence how you communicate with your audience. They maintain a consistent brand tone and ensure that your messaging aligns with the personality you've defined
Phase 3: Identifying and Articulating Core Values:
In this step, we will uncover and articulate the core values that underpin your brand. These values reflect your brand's authenticity and beliefs, helping to foster a deeper emotional connection with your audience.
How it Translates into Branding: Core values serve as a guiding compass for your brand's actions and decisions. They are evident in various branding aspects like content strategy, brand storytelling, and brand imagery.

What's included

  • Brand Personality Keywords and Traits:

    • A document outlining the chosen personality keywords and traits that define the brand's character. • Detailed descriptions of each personality trait, explaining how it manifests in the brand's behaviour and communication.

  • Brand Voice Keywords:

    • A list of brand voice keywords that guide the tone, style, and language of the brand's communication. • Definitions and guidelines for using each brand voice keyword in various communication channels.

  • Brand's Core Values:

    • A clear and concise statement of the brand's core values, describing the principles and beliefs that guide the brand's actions. • An explanation of how each core value aligns with the brand's personality and resonates with the target audience.

  • Brand Persona Guidelines:

    • A comprehensive guide that combines the above elements to create a unified brand persona. • Instructions on how to incorporate the personality keywords, traits, brand voice keywords, and core values into all aspects of branding.

Example projects

Sustainable Apparel | Brand Identity & Strategy

Recommendations

(5.0)

Ashna Rana • MDbio Wellness

Client • Jun 20, 2024

Recommended

Ashna at MDbio Wellness hired Kajal and recommends working with them

Recommended

Kajal is a top-notch designer! Her creativity transforms visions into stunning visuals. Excellent communicator, making collaboration smooth. Highly recommend!

Mike Raia • Integrify

Client • Mar 13, 2023

Recommended

Working with Kajal has been a great experience. She consistently provides creative, expert work that fits our brand very well. She has always delivered her work within our deadlines and communicates regularly during the creative/development process. Her illustrations are used throughout our Web site and marketing collateral and have become a key component in our marketing. I highly recommend Kajal.

Recommended

Kajal is a talented professional who delivers exceptional work on time.


Client • Aug 16, 2023

Stefan Velkoski • MagicMint

Client • Mar 22, 2023

Recommended

Kajal was working on the branding identity for an NFT social media marketing tool MagicMint. She took over the branding identity part and executed everything smoothly. It was a very pleasant experience working with her, great communication, availability and on time delivery of tasks. She shared the progress with me through the process and made sure we were aligned on everything. Would be very happy to work with her again in the future!

Rosco Kalis

Client • Mar 14, 2023

Recommended

I have hired Kajal several times for illustration work. She has been very good at setting and meeting deadlines. She has always been responsive to feedback and is able to help steer the creative direction as well. The results are great and I would definitely hire her again.

Olivia Wheeler • Acton Circle

Client • Mar 14, 2023

Recommended

I recommend Kajal for any of your graphic design needs. Kajal has been able to take creative direction and turn it into stunning graphics. She is professional, attentive, and very easy to work with. What I love most about her is her willingness to learn and also reliability despite being in a very different timezone. I look forward to out future collaboration.

Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
Social Media Strategist
Figma
Notion

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