Brand Identity Essentials: Research, Brainstorming, & Execution

Taya Yershova

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About this service

Summary

I specialize in designing innovative, clean, and impactful brand identities for businesses and creative professionals, grounded in thorough research and market analysis. My approach emphasizes collaboration and open communication with clients to ensure that each design effectively reflects their vision and objectives.

Process

(0) Introduction call: We set up a call to introduce ourselves and discuss your needs. I brief you about your business and gather initial information to form an understanding of your needs.
(1) Proposal: I send you a presentation-proposal with the breakdown of the schedule, deadlines, prices, payment plans, and any other details you need to know before working with me.
(2) Prepayment.
(3) Brand Kit Breakdown: I present you a presentation (during a call) with research, industry analysis, competitors, mood boards, and 3 identity metaphors. After the call, we finalize the direction in which you would like to take the identity.
(4) Brand Identity Guidelines & Files: I send you the final guidelines (check deliverables for details).

What's included

  • (1) Proposal

    Delivered after introduction call. A clear, personalized proposal for your business with a breakdown of deadlines, prices, and payment plans.

  • (2) Brand Identity Kit: Breakdown

    A presentation with research, industry analysis, competitors, moodboards, and 3 identity metaphors. The presentation is presented during a collaborative call, at the end of which we decide on the direction of the final design.

  • (3.1) Brand Identity Guidelines

    Final presentation (.pdf) with the brand identity guidelines. Includes: (1) Information about your brand: Definition, Mission, Values, Personas, Tone of Voice (2) Logotype: Logo, Brandmark, Usage, Safe zones (3) Typography: Fonts, Typographic Hierarchy (4) Color Palette (5) Photography (6) Icons/Patterns/Custom Illustrations (Designed based on brand's needs and industry.) (7) Social Media: Avatars, Highlights, Templates *(8) Website: Desktop, Mobile, Grid Systems (9) Branding Kit Application: Stationary, Banners, etc. (Selected based on brand's needs and industry.) *Designed on request for extra payment. Considered separate project.

  • (3.2) Files

    Vector (.ai) files of designed materials. Includes: (1) Logotype variations (2) Color palette, color combinations. (3) Icons/Patterns/Illustrations Social Media files (.png/.jpg/.psd) ready for posting. Includes: (1) Avatars, Highlights (2) Templates (.psd) Fonts. Includes: (1) Links to font purchase/download OR font files (.ttf) (Request Based) Website files. Includes: (1) Figma file link with landing page/multipage website and mobile version.

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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