Social Media Audit I’ll give you a complete overview of how social media is performing for your business—what’s working and what’s not. This includes a competitor analysis and a detailed SWOT evaluation to highlight your strengths, weaknesses, opportunities, and threats. Target Market & Brand Positioning Together, we’ll define who you should be speaking to and how you want your brand to be perceived by your audience. Overall Content Strategy I’ll create a tailored social media strategy to help you consistently produce engaging content, connect with your audience, and reach your goals. This includes a suggested posting cadence, optimizing each channel, refining your brand’s tone of voice, and identifying the purpose of every post. Plus, I’ll craft two unique bios for your social media profiles. Engagement & Launch Strategy To maximize engagement, I’ll design a posting cadence using researched keywords to help you connect with your target audience. If you're relaunching your social channels, I’ll develop a strategic plan to grab attention and drive engagement from day one. Growth Strategy I’ll provide actionable strategies to help you grow on social media and stay top-of-mind with your customers, ensuring consistent brand visibility. Content Topics, Distribution & Ideas I’ll give you a clear breakdown of each content topic, along with a distribution strategy for every platform, complete with percentage recommendations. You’ll also receive around 10 content ideas per topic, all organized in our shared Notion Portal. Monthly Assets Each month, we’ll have brainstorming and planning sessions to review upcoming content. At the end of the month, I’ll deliver a comprehensive social media report, tracking KPIs and highlighting opportunities for improvement. Content Design & Posts Every week, I’ll design your posts and write the captions for the following week, ensuring everything is approved and ready to go ahead of time. Posting Cadence I typically recommend posting 4x per week on Instagram (videos and carousels), 10x per week on Pinterest (Idea Pins and regular Pins), and 2x per week on Instagram Stories. Of course, this can be adjusted to fit your overall strategy. Once everything is created and approved, I’ll either schedule it or post it manually. Daily Engagement I’ll dedicate 60 minutes a day, 5 days a week, to engaging with your audience. This includes interacting with target accounts, responding to comments, mentions, and direct messages. You’ll also get weekly summaries of engagement and ongoing support and communication throughout the project.