We start by getting to know what makes your brand special. Through a strategy workshop, we’ll have a conversation to understand your brand’s story, values, and goals. We’ll also do some research, looking at similar brands to find ways for yours to stand out, defining a story, mission, and style that clearly express what your brand believes in. We’ll develop a friendly, consistent voice that helps your brand connect with people, so it always feels true to you.

Next, we’ll start bringing your brand’s look and feel to life. We’ll create an initial inspiration board to capture the vision, and you’ll also have a hand in shaping the direction. I’ll guide you as you put together a few boards with colors, images, and styles you like. This process helps us refine the brand’s look in a way that feels right to you.

First, we’ll create a Wordmark Logo—this is simply your brand name in a unique, eye-catching style that makes it instantly recognizable. Next, there’s the Submark Logo, which is a smaller, simplified version of your main logo. This is perfect for spots where the full logo might be too big or hard to read. We’ll also design a Logo Mark: a symbol that represents your brand without any words, ideal for quick recognition in places like social media profiles or app icons. Lastly, we’ll create a Favicon, the tiny icon that shows up in the browser tab when people visit your website, helping them instantly identify your site. Together, these elements make your logo versatile, memorable, and ready for any platform.

We select a set of fonts that reflect your brand’s personality and ensure readability across digital and print formats. These fonts are consistently used in all your branding materials, from your website to your promotional items.

We choose a color palette that resonates with your brand’s style and message. These colors are used consistently across all brand materials, creating a cohesive and recognizable look that helps your brand stand out.

For added personality, we’ll design custom (your choice) patterns, icons, and branded items—like cups, t-shirts, or tote bags—so your brand has a fun, recognizable look wherever it appears.

To give you a sense of how it all comes together, I’ll show you visuals of how your brand might look on packaging, ads, or other real-world items. You’ll get everything in easy-to-use formats for your website, social media, and other platforms, and we’ll review it all together in a final presentation.

Lastly, I’ll provide a simple, easy-to-follow brand guide. This quick reference will cover how to use your logo, colors, and fonts to keep your brand looking polished and consistent everywhere it shows up.